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| Articles by Stacy Karacostas |
11. Working Smarter Versus Working Harder to Market and Grow Your Business
May 10, 2010
Ever noticed how some entrepreneurs get way more done than others without working themselves to the bone? You know…Those incredible people who have successful businesses and still manage to have a life.
I’m talking about increased productivity that isn’t the result of working ridiculously l...
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12. Three Ways to Take Control and Grow Your Small Business in Any Economy
February 26, 2010
Has your business slowed because of the economy? If so, you’ve got two options. Keep doing what you’ve always done and hope it turns around on its own…Or, do something different.
Clearly, it makes more sense to try doing something different versus doing the same thing and hoping to get diff...
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13. Is Your New Customer Bucket Full of Holes?
February 26, 2010
For most of my teens and twenties I struggled with chronic knee problems. At one point I went to see yet another specialist to figure out why, even after surgery, I kept tearing the same spot in my meniscus.
Back then you actually got to see the doctor for more than 15 minutes, and we hit i...
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14. Seven Cold, Hard Truths about Social Networking
February 15, 2010
My hubby returned from a big industry conference down in San Diego a while back that was packed with speakers on social networking and Internet marketing. One of them made the statement that social networking is a terrific and powerful way to market a business, but it’s not something you do once or ...
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15. Business-Building Lessons Learned in 2009: What Highly-Successful Small Business Owners Are Doing t
February 01, 2010
I’ve talked to plenty of entrepreneurs who are just barely eking by right now. One of the most common complaints I hear from long-time business owners is “referrals alone are just not enough anymore”.
What’s really interesting is that most of them aren’t doing anything different to market a...
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16. Is Temporary Insanity Keeping You From Growing Your Small Business?
October 17, 2009
You know the definition of insanity, right? Not the Webster’s version, but the other one…?
The one that says insanity is doing the same thing over and over again, and expecting different results.
I’d always thought this saying was mostly funny, and just a little bit true. But now I ...
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17. Don't Go There—6 Small Business Marketing Mistakes to Avoid Like the Plague
October 17, 2009
As a marketer/copywriter, I can never resist critiquing every postcard, TV ad, sales letter or brochure I run across. And whether the company is big or small, I see the exact same mistakes made time and again.
To a large degree this is because fat cat corporations have traditionally had lot...
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18. Market Your Small Business for Free by Harnessing the Power of Online Forums
September 18, 2009
With all the talk these days about online marketing and social networking it’s amazing how few people understand—and take advantage of—the marketing power of online forums. Forums are one of the oldest, most powerful and easiest to use Internet tools… They don’t cost you a thing to participate…Yet t...
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19. Getting Started with Online Video...The Easy Way!
August 31, 2009
Have you ever thought about making and posting an online video?
If so, then I ask...“What’s stopping you?”
Maybe it’s a profound fear of looking like an idiot.
Understandable. But I can tell you from experience, you’re always going to be far more critical than anyone else...
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20. Transform Technical Jargon into Reader-Friendly Marketing Materials
August 31, 2009
If you work in a highly technical field, chances are you’ve struggled with how to present technical information in your marketing, or on your Website, without losing the reader (or boring them to tears)...Especially if the end buyer isn’t particularly technical.
Clients and folks at my works...
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PAUL PHILIPS
For more articles, blog messages & videos and a free e-book download go to www.NewParadigm.ws your p...more
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TIM FAY
After 60-plus years of living, I am just trying to pass down some of the information that I have lea...more
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GENE MYERS
Author of four books and two screenplays; frequent magazine contributor. I have four other books "in...more
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LAURA JEEVES
At LeadGenerators, we specialise in content-led Online Marketing Strategies for our clients in the t...more
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ALEX BELSEY
I am the editor of QUAY Magazine, a B2B publication based in the South West of the UK. I am also the...more
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DONNIE LEWIS
I'm an avid consumer of a smoothie a day living, herbs, vitamins and daily dose of exercise. I'm 60...more
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SUSAN FRIESEN
Located in the lower mainland of B.C., Susan Friesen is a visionary brand strategist, entrepreneur, ...more
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ADRIAN JOELE
I have been involved in nutrition and weight management for over 12 years and I like to share my kn...more
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STEPHEN BYE
Steve Bye is currently a fiction writer, who published his first novel, ‘Looking Forward Through the...more
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Author: Stacy Karacostas
