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Lead generation can be defined as the process of collecting sales leads, with an objective of selling data to interested parties, mostly organizations in the health care, education, insurance, automotive, senior housing, financial and home verticals. The lead generation industry is a highly evolving market and has witnessed about 15 percent increase in revenues, with ad revenues increasing from $1,322 billion dollars in 2010 to $1,522 billion dollars in 2011 as per the reports by IAB. Today lead generation happens to be the top digital marketing aim for B2B organizations of which about 62 percent estimate lead generation success with lead gen results. Though a top priority, a latest research by Marketing Sherpa reveals that about 74 percent of marketers admit that finding high quality leads represents a major challenge. Another important trend in the industry is a strong focus on the content marketing. Interesting content is always appealing to the users and enables in streamlined marketing strategies. This is one of the reasons why SEO has become an essential tool in attracting qualified and targeted traffic. Other than this social media and blogging, enabling organizations to expand their networks have also become an essential avenue for quality B2B lead generation campaigns. According to Marketing Charts, approximately 65 percent of the B2B companies have successfully generated lead from Linkedin, whilst 77 percent of the B2C organizations have done the same from Facebook. In addition to that, marketing automation and integration are two more trends that are gaining prominence in lead generation. Through the automated marketing procedures, leads can be funneled and nurtured. In addition to that, data integration enables businesses to incorporate all the information from lead nurturing to sales. Today outsourced B2B lead generation is a term that is used to indicate the generation of prospect interest on a certain service or product. Lead generation can also be used for various purposes comprising the development of targeted contact list building, brand awareness, appointment setting to present and potential consumers or new white space accounts. Generally B2B lead generation is developed in order gather new revenue from present or new consumers. Businesses strive to generate quantity to assist their sales team with overall pipeline development while cautious looking for quality. Solution providers of B2B lead generation services offer expert help to enterprises concerning quality lead generation and developing new business opportunities. These companies also have their own teleprospecting methodology that helps to uncover the qualified lead generation scopes within companies to mid-market accounts for direct or channel sales team.
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lead generation, marketing strategies, B2B lead generation, appointment setting, teleprospecting,
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