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MySpace, Facebook, Hi5, Friendster… these are just some of the more popular websites today. And believe it or not, some of these websites garner more traffic than Google. Yes, THAT Google, the one which is widely acknowledged as the most popular search engine on the web and the biggest online company in the world. Way back in 2006, for example, people were shocked with a press release that proclaimed a verifiable fact: that the website was garnering more than 2.5 times the traffic of Google. MySpace, of course, has lost some of its luster in recent years. Nowadays, Facebook is the most popular of such a website. How much traffic does it generate? Enough traffic that Google has planned to change its infrastructure so that it won’t lose its users to the said online service. MySpace and Facebook, together with other similar websites, are called social networking sites. They allow users to create their own profile pages that will contain details about themselves. These profile pages can also be customized to show off a particular user’s creativity and individuality. The selling point of these social networking sites, however, is, well, social networking – the option to add other users in a profile’s network of friends. Friends belonging to the same network will be able to access additional features, such as the ability to send private messages to each other, the freedom to post public messages on each other’s profile pages, and access to specific sets of uploaded images and data. There is no doubt as to the humongous popularity enjoyed by these social networking websites in this day and age. The essential question that should be answered, however, is this: what is the marketing significance of these social networking websites? In other words, why should you bring social networking into your business? Consider the following points: - Social networking websites garner so much traffic. Tapping into such systems will allow you to redirect some of such traffic to your own websites. - Social networking can work like email marketing. Instead of building a mailing list, you can instead build a big network of friends. Instead of sending them emails, you can instead send them private messages. - Social networking is very, very popular among a particular demographic, namely teenagers to young adults. If you’re marketing a product or service that caters to this demographic, then social networking websites are the perfect avenues for your marketing campaigns. - Most online users will expect YOU to have your own social networking profile. It has become an acceptable way of providing identification for one’s self in the World Wide Web. As an online marketer, lifting the veil of anonymity is essential for your marketing efforts so that you’ll have an easier time in winning your prospects’ trust. Having your own social networking profile is a giant step towards this goal. - Social networking is cool. Being associated with the same will make you cool. And your prospects will love the cool you. Social networking is part of the Web 2.0 movement that is poised to revolutionize the internet. Capitalizing on such will work wonders for your online business. Debra Freligh is a well-known Marketing expert and the owner of DMF Media: Head over to her Website and finally discover your success http://www.dmfmedia.com Your Chance Has Finally Arrived!
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