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Picture yourself in the middle of nowhere on a hot summer day. You’re lost, you’re perspiring, you’re tired, and you’re very, very thirsty. Along the way, you encounter two makeshift stands. Each stand has a young girl. Both of them are selling lemonades. Both of them are charging a dollar for an ice cold glass of the said refreshment. Both of them are selling what appears to be the same kind of lemonade. From which lemonade stand will you buy your much needed drink? The scenario, as it is presented, makes it difficult for you to choose, right? Things will get even more difficult if there are a dozen more stands competing for your attention. Or perhaps, a hundred lemonade stands. Or even a thousand. Now, imagine if you’re one of the people behind the lemonade stands. How can you ensure that the prospective customer will see your store and buy your product, when your stand is just one of thousands of similar shops selling the exact, same thing? The answer to the question is the topic of our discussion in this article: the USP. The USP stands for unique selling proposition. Simply put, it is an offer that makes your sales pitch stand out among other similar sales pitches out there. It is an offer that will make it very, very hard for your prospective customer not to notice your product. It is an offer that is designed to win the favor of your prospective customer and leave your competitors eating your dust. Let’s say that, in our example of two lemonade stands competing for the dollar of the thirsty prospect, one stand will offer an extra half-glass of lemonade for every purchase. Would you choose the other one over it? Chances are, you won’t. That’s because the stand offering an extra half-glass of lemonade is making a unique selling proposition that is quite difficult for you to resist. In doing business, you’re bound to encounter competing enterprises who will sell the same product or service. This is especially true when it comes to affiliate marketing, where hundreds and thousands of affiliates basically promote the exact, same product or package being offered by the affiliate merchant. The sound strategy in such a case is to formulate a unique selling proposition, one which will immediately drive attention away from your competitors and towards your own product or service so that there will be a higher likelihood that your prospects will choose to buy your product and not your competitors’. There are many types of USP you can offer. Rebates, discounts for your future products, bonuses, access to exclusive memberships, and the likes are just some of the more popular types of unique selling propositions that internet marketers have found success with in recent years. If you manage to formulate the right kind of USP, you’ll be able to reap amazing success. This has led many veteran marketers to declare that one’s unique selling proposition is, in fact, the key to a business’ bountiful harvest. Debra Freligh is a well-known Marketing expert and the owner of DMF Media: Head over to her Website and finally discover your success http://www.dmfmedia.com Your Chance Has Finally Arrived!
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