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Twitter here, Twitter there, Twitter everywhere. It seems that this web tool they call Twitter is all the rave these days. Well, it is, and for good reasons. Twitter is designed to be the SMS of the internet. Users can send messages, called “tweets,” composed of 140 characters max to their “followers,” people who have subscribed to follow their tweets. These tweets can be sent via the internet or via the user’s mobile phone. Twitter is a great way of updating people on-the-fly, and in real time. Many big companies use Twitter for this purpose. Professional sports teams, presidential campaigns, oil companies with regards to the price of their products, stock market broker, forex traders, and the likes use Twitter to broadcast their messages to their targeted audience. How can Twitter help your online business? Consider these 5 fantastic reasons: 1. Twitter can be the engine of your new email marketing campaign based on new media. Let’s prepare a checklist of similarities. Email marketing involves a mailing list, Twitter involves a list of “followers.” Email marketing delivers the marketer’s business messages via emails, Twitter deliver the marketer’s business messages via “tweets.” Email marketing is primarily used to build a good relationship with the marketer’s prospects, Twitter is primarily used to build a good relationship with the marketer’s prospects. No wonder many online businessmen claim that Twitter is the new face of email marketing. If we’d consider the fact that it’s easier to send messages via Twitter, and generally speaking, tweets have higher read rates than emails, then we can conclude that Twitter is ACTUALLY BETTER than email marketing. 2. Twitter can allow you to update wherever you are, whenever you want. Twitter is dubbed as the SMS of the internet. This has a more literal translation, however. You can send tweets via SMS. You can receive tweets via your mobile phone. Twitter isn’t only the SMS of the internet. Twitter is also the internet in an SMS. 3. Twitter has the same benefits as a blog, only, your entries will be easier to read. Blogs are personality-driven, making them excellent brand-building weapons. Twitter is personality-driven as well. In a way, Twitter is a more efficient brand-building tool, mainly because tweets boast of a higher read rate than blog entries. The reasons? Tweets are shorter (only 140 characters long), and are better suited for impatient folks – which is like 99% of internet users these days. 4. People love Twitter for being like an instant messaging (IM) system, only, less intrusive than conventional programs. Yahoo Messenger, MSN, AOL and Skype – sure, they are excellent ways to keep in touch with people online. But do you really want people to disturb you with their messages? Wouldn’t you rather have the option of receiving those messages and reading them whenever it’s convenient for you? This is the luxury that Twitter provides, hence, it is a more acceptable marketing “imposition” for your target audience. 5. Twitter is cool, and using Twitter will give people the impression that, yep, you’re cool too. Twitter is one of the emerging new technologies that will define the new face of the internet. Using it makes you just as hip as the said tool. Debra Freligh is a well-known Marketing expert and the owner of DMF Media: Head over to her Website and finally discover your success http://www.dmfmedia.com Your Chance Has Finally Arrived!
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