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Author Spotlight
RODRIGO DARZI

Pai da Júlia e do Pedro. Especialista em Marketing Digital, com MBA em e-Business pela FGV. Formado ...more
DAVID PAYNE

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How to Use Internet Marketing to Reach Your Target Audience by Daiv Russell





How to Use Internet Marketing to Reach Your Target Audience by
Article Posted: 03/19/2009
Article Views: 298
Articles Written: 43
Word Count: 631
Article Votes: 1
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How to Use Internet Marketing to Reach Your Target Audience


 
Internet Marketing,Marketing
If you are considering opening a new online marketing company, then you need to start by finding a profitable niche for your work. Many people choose a niche that doesn't suit their talents, or in which there is very little profit to be earned. This will not be a long article. However, I believe that it will provide you with the information you need to find a nice market in which you can make a lot of money.

In recent years, Internet Marketing has grown. It has gotten to be even more profitable than anyone previously imagined it could. Its popularity has soared. For these reasons, the methods you would use to pick a money-making niche have changed. Once upon a time, the easiest way to locate a good niche was to look into "Niche popularity". Of course, this is still true to some extent these days, but the way you will actually locate your niche is a bit different.

It's not advisable to just rely on hunches or gut feelings when you're selecting a niche for an online business. While you will want to pick something that is interesting somewhat familiar to you, the most important consideration is whether it will be profitable. It's not complicated to go about selecting the appropriate niche.

Fortunately, there are quite a few tools available for free to help you with Internet Marketing. One of the most important is free keyword tools that assist you in selecting keywords. One of the better ones is Wordtracker, which offers a free version. There is also Google's keyword tool, which offers the advantage of using actual results from Google searches.

Once you have gathered a list of potential niches, input each of them into a Google search. Then evaluate the number of websites related to each niche on the list. Crosscheck your results against the Keyword Efficiency Index. This term is alternatively referred to as KEI. Note the number of websites belonging to all the competition. Take the number of keyword searches per month and divide it the number of competing websites. A relatively high KEI hovers about the 50 mark. So you know you’ve got a lucrative niche if the figure you arrive at is greater than 50.

Take stock of the number of competitors put forth by Google. The search engine should be getting you the "Keyword" you were looking for and now perform an assessment of it. Take care to search for it verbatim with the quotes around it and capital letters. Note the number of results you see. If you discover that the niche is overcrowded beforehand, you should consider looking for alternate options.

Many people have misconceptions when it comes to online marketing, believing that it is harder to be profitable in a competitive market. However, this simply isn't the case. Obviously too many rivals in the market could be a disadvantage, however some rivalry simply demonstrates that a profit can potentially be earned in this market. Don't miss out on your share!

It is important to identify your market and also the prospective consumers in the niche you choose. Many people may research about cars on the internet. How many of them will be willing to buy a car over the internet? Is it possible that a transaction of that magnitude can happen over the internet? People prefer direct purchase in cases like this. They probably analyze car reviews using the internet.You have to be sure that your categorized audience who research on the products online are potential consumers.

Check out this free video blueprint for internet marketing which walks you through all the steps, including keyword research, targeting your niche, and so much more. You can read more of my marketing wisdom on my blog at http://Ninja-Nerd.com

Related Articles - Niche Marketing, Internet Marketing, Keyword research,

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