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Corporate Gifts as a marketing Strategy by Michiel Van Kets





Corporate Gifts as a marketing Strategy by
Article Posted: 10/31/2008
Article Views: 61
Articles Written: 819
Word Count: 757
Article Votes: 0
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Corporate Gifts as a marketing Strategy


 
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Businesses the world over give corporate gifts as a way of building and maintaining working relationships and it is a well known practice. Business relationships between employers and employees or with clients are important to all involved. This method can certainly increase business activity, and companies using it experience many returning customers. Giving corporate gifts has become an essential business tactic for most major companies and, as well as improving relations, it will in the same time promote your company.

Giving gifts is quite a modern idea and is nowadays an important part of business relationships. The act is an ideal way to both reach your target market and also raise awareness of your company brand. By giving gifts your company will be noticed and your company will receive exposure in the public arena; recognition is what is important in the business world. We all like something for nothing and gifts are always welcome, even if it is something as simple as a company calendar. Promotional gifts can increase your company’s popularity and build up its image.

There are a huge number of corporate gifts to choose from these days. If you want to be noticed and remembered then find something really original and inventive.

Food hampers are always well received, especially if you give it the personal touch such as including a particular favourite food or tipple. You can purchase low cost food baskets and then improve it and make it a little more interesting by adding gourmet specialties. Businessmen are never dissatisfied with a bottle of fine spirits or quality cigars and you can be sure they will be appreciated.

Office supplies provide practical and trendy corporate gifts that can be put to use straight away and used every day. Be sure to have your company logo printed on them and you will receive free everyday advertising. Desk blotters, calendars, mouse mats and pens are all inexpensive but cheerful. Pen sets can be selected for their stylish qualities if you want to spend a little bit more.

You can also give free tickets as a corporate gift, they will be much appreciated. As to how these sorts of gifts are accepted will depend on your clients taste and preference, these are probably most suited to long-standing clients who you know reasonably well.

A well-known method of creating sales is to send small inexpensive gifts through the post, sent with an order or as part of a promotion they will be very successful. When considering your promotional gift you have to think about all the different types of customers in your customer base and try to get a gift that will appeal to a wide audience and varied tastes.

Large corporations and small businesses have learned to take advantage of promotional gifts and are now using gifts to promote and market their products. The gift you choose for your clients will depend on certain factors and can be anything from pens and pencils to diaries, bags, coasters or clocks. Simply have your company logo printed on them and you have the means for a valuable advertising strategy.

It’s easier said than done to build up a business and client base. It will take a lot of hard work, time and effort. An effective logo printed on promotional gifts can speed up this process by increasing the brands popularity and making it familiar to the general public. A simple yet creative logo will be remembered by potential clients. The Company logo is a strong visual symbol that provides your company with a recognisable identity. Environmentally friendly promotional and corporate gifts are increasing in popularity and in demand from many corporate clients. Products can be found that are made from 100% recycled paper, recycled glass, recycled tyres and recycled plastic. There are many more items and these are great for those concerned about the environment. They will also be instantly noticed by your clients and your company will be noted as one that cares about world issues.

Look online for corporate and promotional gifts for a range that is suitable for events, exhibitions, conferences or corporate events. Give a quality corporate gift to ensure it sends the right message about your company.

Michiel Van Kets provides article services for Douglas Gregory who runs Promotion Products which is a company specializing in corporate promotional products gifts and giveaways. For information on products such as Corporate Gifts Australia and Promotional Corporate Gifts visit the website.

Related Articles - Corporate Gifts AU, Promotional Drink Gifts, Corporate Gifts Australia, Promotional Office Gifts, Promotional Corporate Watches,

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