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Starting a new business can be a bit difficult in our fast-paced world. Experiential marketing vehicles can be one of the most dynamic ways to get your brand out in the path of new consumers who will become loyal customers for years to come. An experiential marketing truck is capable of offering you so much more than a standard food truck or even a well-placed, decorated and advertised brick and mortar business. Read on to learn how a well-placed marketing vehicle can get your brand activation campaign off to a good start, drive brand awareness, and the many types of experiential trucks that you could utilize. The many types of marketing vehicles Experiential marketing vehicles come in many shapes and styles. Due to their mobility they allow your brand activation to reach far and wide — hitting as many markets as possible. Some of the best vehicles for marketing include glass box trucks, sampling trucks, and drop trailers. A glass box truck allows you to display your brand with flair — drawing attention to people passing by due to their inherent child-like curiosity. A drop trailer can also serve the same purpose as a glass box truck. Sampling trucks allow you to promote your brand by hosting giveaways. There are many other vehicles that can be used to enhance your brand activation depending on the specialized needs of your company and the area that you have strategically placed it. Driving brand awareness When you are trying to drive brand awareness it is a good idea to scout out the best markets to start your brand activation campaign with a pop-up shop. Pick a spot that is busy and do not limit yourself to just one location. Doing a little market research to determine where your ideal customers gather will go a long way in picking the perfect spot to place your marketing vehicle or pop up shop in order to draw the most attention. Be mindful to create a lasting experience that you can utilize in any location. Adding things like merchandise, banners, props, decorative elements, and vibrant signage can draw attention, as well. Custom giveaways or gifts adds to the experience, and will also allow you to leave a lasting impression long after they have left. Giveaways of merchandise, like shirts or hats, will add to the aspect of extra advertising that will reach further out than just your pop-up shop. . Finding the perfect brand activation company for you When you are ready to begin a brand activation campaign, do your research to find the best professionals that will collaborate effectively with you to develop the best campaign possible . Do your research, ask questions. Read the client testimonials to determine how well the company has helped them with their brand activation campaign. Determine what type of marketing vehicles you want that will best serve your brand. Ensure that the company has the experiential marketing truck that you want, as well as the ability to help you find the best place to start your brand activation tour. To better serve you and give you peace of mind so you can focus solely on your brand and customers, check if the company has an all-inclusive package. This can include the procurement of licenses, project management, and so much more. Whatever you decide on, remember to have fun and your brand activation will be a big success.
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