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Flyers are inexpensive mode of marketing new products and businesses and have a greater reach to prospective customers. These one page wonders have relevant accurate information, which is exact and attracts the attention of customers. Advertising is very crucial for the success of a company or a product. There are various guidelines to be followed for the design of a flyer and also to get the most out of a flyer marketing strategy. Here we will take references from NZ flyer distribution companies, though the same fundamental holds true for other regions with a few amendments. How to design an effective flyer? • Flyers can be designed digitally with the help of appropriate software or manually using pencils, pen and colours and then doing a photocopy of the flyer. • Planning is an important foundation stage. Before going for the design, consider all the important topics that the flyer must contain such as price of the product, its availability, any special offers etc. and also its design, images to be added, font etc. • Hues and saturation of colour in flyer makes a large impact on the minds of readers. • Size of the flyer should depend on its purpose and ability of the printer. • A snappy headline must be added in no more than a few words, centred and which fits in a single line across the page. It should be in capital letters, bold font and simple and able to capture everyone’s attention. Customers don’t read the entire flyer from the dozens they receive every week and it’s the headline which can make or break the impression. • Primary goal of the flyer distribution company should be that the information is readable. Font size of headline should be bigger than the rest of the body. Avoid the use of graphics in headline. • Writing should be done in second person, as it creates more appeal to customers. After a catchy headline, there should be 2-3 meaningful sub headlines. It should be simple. • Keywords to be emphasized with italics or bolder font and not more than 2 special effects should be used together. • Relevant pictures and images will attract attention sooner than the words. Try not to keep any side bare and add contact information at the bottom of the flyer. Sometimes pictures do the talking. • The entire flyer should be proofread for any spelling and grammar error before sending it for copying and distribution. Essential tips for a successful flyer distribution company • Competent flyer distribution company must have full time graphic artists for creating flyer designs. • The flyer designer should consider creating the flyer from the customer point of view. • Testimonials from previous customers can be provided about the efficiency of the product. • Stimulate the consumers by highlighting the uniqueness of the product so that they purchase it immediately. There are several NZ flyer distribution companies for creating these effective marketing tools. For intensive advertising and high quality services you should consider a reliable, competent flyer distribution company for valuable returns on your investment.
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