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• The mattress market player leader, Kurlon is expected to maintain its dominant position. • The market players in online mattress marketplace such as Snapdeal, Flipkart, Urban Ladder, Pepperfry although are at nascent stage are expected to continue with their marketing strategies to expand their outreach in India mattress market. • Future growth of India Mattress Market is expected to be led by growing real estate market , booming hospitality sector, due to increasing number of internet users and rising income levels, followed by rising demand for premium range and luxury spring mattress. Ken Research announced the latest publication on “India Mattresses Market Outlook to 2020 -Surging Demand and Growing Brand Awareness to Shape Future Growth” which provides a comprehensive analysis of the mattress market in India. The report covers various aspects such as market size of offline Mattress Market and online mattress market by revenues, market segmentation by organized and unorganized players, by type of mattress and size of mattresses, by penetration by foreign players and domestic market players, geographical outreach to cater to the preference of every segment of the society. The report also provides competitive landscape and profile of major players operating in online mattress market and offline mattress market in India. The future analysis of overall mattress market and by segments has also been discussed in each of the sub segment. The report is useful for major offline mattress market player, large E-commerce companies and other stakeholders to align their market centric strategies according to ongoing and expected trends in the future. India Retail Mattress Market The India mattress market has witnessed a growth in recent years on account of rising penetration of organized sector in mattresses segment fueled by rising demand of good quality mattress by upcoming foreign players, rising health consciousness and entry of new players in organized segment of mattress industry. The growth in mattress market has been largely led by the domestic factors such as increased income levels and also due to infrastructural development in terms of increased number of residential units and inflating number of hotels in the country. The mattress market is comprised of large companies, with Kurlon, Sleepwell and Springwel being dominant players in the organized sector of mattress market in India. The organized mattress market has been dominated by Kurlon which posses a wide spectrum of mattress within the affordable price range for the Indian consumers. The India mattress market revenues have grown at a CAGR of 8.8% from FY’2010-FY’2015. According to the research report, due to the aforementioned factors, the India mattress market will grow at a considerable CAGR rate thus reaching over INR 100 billion by 2020. India Online Mattress Market The consumers previously prefer going to the retail stores to buy mattresses so as to ensure quality and comfort. However, with services such as immediate return, discount offers and cash on delivery, the consumers are gaining confidence on online retailing. The major players in the online mattress market of India are Pepperfry, Housefull.in, Urban Ladder, Mattress manufacturers’ exclusive websites and others. In FY’2015, Kurlon emerged as the leader in online sale of mattresses. Owed to the demographic dividend such as rising young population, rising standards of living, the demand for mattress from e-commerce portals is expected to witness an uptrend. The India online mattress market is booming consistently and is pegged to become INR 290 crore market in FY’2020. “The players in organized sector should streamline supply chain for both good quality raw material and delivery of finished products to ensure minimization of risk. Additionally, new players should be to cater to the most of the catchment area and should focus on expanding their outreach to Tier 2 and Tier 3 regions of the country. However, lack of awareness, immature franchise models and non standardization of mattress and enhancing competition are few of the major challenges which will affect the growth of this industry in the future.” According to the Research analyst, Ken Research Key Topics Covered in the Report: • India Mattress Market Size o By Revenues o By Production Volume - India Mattress Market- Market Segmentation by Revenues o Size of mattress( king, queen and single size) o Type of mattress( Spring, Coir and Foam) o Market Structure(Organized and Unorganized market) o Rural and Urban Areas o By Region(North, South, West and East) o Foreign and Domestic Players o Price Analysis( Low, Medium, Premium and Luxury) o Mode of Distribution-Online and Retail Channel of distribution o By End Users- Residential and Institutional Sales o Domestic Production and Imports -India Mattress Market- Market Segmentation by Production o Size of mattress( king, queen and single size) o Type of mattress( Spring, Coir and Foam) • Value Chain Analysis of India Mattress Market • Cost and investment Analysis for the Production of Mattress in India • External Trade Scenario in India Mattress Market • Market Share of Major Organized Mattress Players o By Revenues o By Volume Sales • Trends and growth Drivers in India Mattress Market • Issues and Challenges in India Mattress Market • Brand Analysis in India Mattress Market • SWOT Analysis in India Mattress Market • Company Profiles of Major Players in Organized Mattress Market of India (Kurlon, Sleepwell, Springwel and others) • Competitive Landscape of Major Emerging Players in India Mattress Market • India Mattress Market Future Outlook and Projections o By Revenues o By Type of Mattress o By Production • India Online Mattress Market Introduction • India Online Mattress Market Size o By Revenues • Market Segmentation by-By Revenues o By Size of Mattress( King, Queen and Single Size) o By Type of Mattress( Spring, Coir and Foam Mattress) • Market Segmentation by Consumer Profiles o By Price Analysis-(King, Queen and Single Size) o By Gender(Male and Female)-Number of Transactions • Competitive Landscape of Major Online Players in India online mattress market • India Online mattress Market Future Outlook and Projections • Macroeconomic Parameters • Analyst Recommendations Companies Covered in the Report Indian Players-Mattress Market Kurlon Springwel Sleepwell Spring fit Coirfoam Peps Industries Foreign Players-Mattress Market Simmons & Beddings Serta King Koil Online Market Players- Mattress Market Urban Ladder Fabfurnish Pepperfry Related Reports: India Online Consumer Electronics Market Outlook to 2020 - Lucrative Discounts and Escalating Internet Users To Foster Growth India Furniture Market Outlook to 2020 - Surging Popularity of Online Marketplace And Preferences Towards Organized Furniture Brands to Fuel Growth Malaysia Furniture Market Outlook to 2020 - Growth In Furniture Export & Rise In Trend Of Online Furniture Sales to Drive Future Contact Us: Ken Research Ankur Gupta, Head Marketing & Communications Ankur@Kenresearch.Com +91-9015378249
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