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The web is making all our businesses global, whether you like it or not. Type in a URL wherever you are in the world and the same information will come up. Sometimes that site will offer different languages based on your location, but more often than not Google will be doing the translation, and that isn’t necessarily a good thing. English is not the only language Anyone who works in translation services can tell you that while the internet was invented by a British man, it is not the only language of the web in this day and age. In fact, everything has got a lot more multicultural recently. PCs are available all over the world, and the internet makes everything feel a little closer. By only running a website in English you’re cutting out a huge proportion of your potential market before they’ve even looked at your goods or services. Translation services are cost effective When you’ve already built a fully operational, well written website, translation services don’t cost all that much. While it is a professional service which should not be rushed, all your existing marketing and brand work can be used on the new site, and you’re basically getting a new website for each and every language it’s translated into. It won’t need to be rebuilt or designed because it can work with your existing pages and as a part of your existing marketing plan. Don’t rely on computer generated translation People will visit your website from elsewhere in the world and if you don’t offer the languages that need, there are automatic page translation systems which will. These don’t work very well, and can render you carefully worded copy into a meaningless mess. Take control of your online marketing by cutting out the automation and making sure the translation standard is high so that no one needs to use that awful on page translation software. Get ahead If no one in your industry is currently using translation services, they will be soon. And the first one to break that boundary will be where all those untapped resources head. If you’re behind the curve brand loyalty and awareness might have already been established elsewhere, meaning you will constantly miss out on all the best trade. Get in there before your competition to carve out your place as market leader and pick up all that additional business. Joseph works for a professional translation services agency in Norwich. In his spare time she enjoys writing articles and blogging about how using professional translation services could help your business.
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