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Promotional merchandise has stood the test of time, but with an influx of digital marketing sweeping its way through the business world, more and more companies are forgetting the branded pens and brochures which got them where they are today. Yes, these printed numbers might have been around for decades (even centuries in the case of the brochure), but that doesn’t mean we should forget about them. In fact, as they’ve lasted so long when other marketing techniques have come and gone like the changing of the seasons perhaps we should pay them just a touch more notice. Branded pens are your friend, and while every company should have a website and a solid marketing plan which involves bolstering their digital output and climbing their way up Google’s search rankings, you should be using every marketing trick out there to make sure that your business has a name which people know. You can’t give your website to potential consumers Okay, yes, you could give them a business card with your URL emblazoned on and all the stock phrases which shout about why you’re the best at whatever particular niche you fill, but if your customers are anything like us, they will immediately lose every business card which they’re ever given. It’s just how it works. If you print your website on something useful like a branded pen though, you are providing your potential best new customer with something which they are more likely to keep. Then, when they happen to require your expertise, you will quite literally be to hand. People use pens A pen is always, without fail, a useful item to have around. How often have you searched through your bag to find a biro which you’re almost entirely sure you just had? By saturating your customer base with branded pens (and we me give them to customers get your name out there), you will receive at least a few calls or website visits because of them. They are entirely inexpensive The more expensive your service, the more worthwhile it is to have branded pens. They cost very little to produce, from just a few pence per unit, and so you can order hundreds and it will cost much less than a website. You just need a single sale to cover your costs, and because the pens are made to last, the chances are you’ll still be getting calls for a considerable amount of time to come.
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