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Setting up and running any business in present time demands attention else you will not be able to keep up in the long run. The same applies for the world of information technology i.e. the major players of the world of information - search engines, continuously make modifications in their functioning methodology to keep pace with the latest technological developments. Keeping this practice in mind, one of the newest search engines blekko has made an expansion to its working technology with the use of the feature of slash tags, on the move mobile apps and its battle against spam. The main idea behind the functioning of the search engine is to deliver the best possible content sources to application users and entirely eliminate the spam from the search results. The web surfers who make use of the new search engine to access the information more or less also work as the editors by helping the search engine to refine and organize the best websites for any given search query. The describing feature of the new search engine blekko is its slash tag, which are a sort of topic tags auto-fired or appended by users to limit the search results to those from an organized set of websites. The information web space is a highly competitive space currently dominated by Google and Bing and the new search engine also gives an appeal to the power searchers who are tired of spam-oriented search results. The newly launched search engine has been designed and developed after the research of many years and works with an objective to eliminate the spam-oriented search results through the use of its innovative slash tag technology. The slash tags auto-fire for search queries that fall into one of the seven categories i.e. health, colleges, autos, personal finance, lyrics, recipes and hotels. Every time the user’s search query is determined to be in one of these categories, the search engine will automatically append the associated slash tag to the search query and limit the search results to just a group of URLs that fall under that slash tag. The new search engine also possesses up-to-date crawl information that powers the search engine index directly into its SEO product offerings .The data offered by the search engine is not only more comprehensive ,but there are also major advances in real-time updates in its SEO pages. The search engine is equipped with latest tools and techniques to get rid of all the junk web pages that optimize themselves to show up in the search results and host ads, but have comparatively little core values. The new search engine blekko is a kind of initiative intended to block the low-quality pages that pollute the search results of more established competitors .The search engine is also in a research to release several new features designed for both mainstream and the site’s super users. The goal of the search engine blekko is to attract a community that can create hundreds of slash tags which can then be automatically used to improve almost any kind of search query.
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