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Why is it important to do the research for keywords? Do you think that it would be really helpful? Well, yes, it will definitely be helpful, as this would tell you which keywords have to be targeted and how strategies should be planned accordingly for specific keyword. If you select the wrong keyword, it would completely ruin the SEO efforts and would only generate low quality traffic with further fewer conversions. A guide for effective Keyword Research: To conduct the keyword research, SEO companies ought to focus upon 3 specific areas. Let us throw the light over it: - 1. Analysing effective Keywords for homepage & product page:
Home page and the product pages are the most important pages for the business website. Therefore, while identifying the keyword, pay importance to the relevancy, search volume, and ranking difficulty. While choosing the keyword, do not focus upon too competitive or broad keyword, rather concentrate upon highly relevant ones. You can use Google’s free AdWords Keyword tool and search for the keyword which have exact match search volume (local, not global). If you’ll go for broad keywords, then you might get traffic, but conversion rate would be low. On the other hand, keywords with high competition make it difficult and demand much extra efforts to achieve higher ranks. - 2. Highlighting keywords for blog posts
Blog posts play major role in the ranking of online business. For blog posts, it becomes easier to focus upon long-tail keywords, which are really effective in terms of SEO. Further, in the blogs, these long tail keywords (keywords with more than one word) can be heighted with capitalising or bolding. Long tail keywords having high match search volume (local) as well as low difficulty score should be identified and used wisely in the blog postings. And yes, make sure that the blog/webpage is not stuffed with the keywords. Instead of focusing on keyword stuffing, it is important to focus upon developing great content on topics which people would prefer to read. - 3. Stay away from Keyword cannibalization
What do you understand by the term ‘Keyword cannibalization’? Do you try to rank multiple webpages of your website for the same keyword? If you do so, then that is Keyword cannibalization. An SEO expert has commented upon this. According to him, “The problem with this is that it’s confusing to the search engines. You end up forcing them to choose which page is more important for that particular keyword out of the group of webpages. This weakens your ability to obtain traffic for that keyword.” SEO Optimization Company must ensure that even blogs written with the keywords that are linked with multiple pages of website. To avoid this, the ideal way is to create a spread sheet with the keywords and list each page of the website. Now make sure that no keyword is used for promoting two links.
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