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Fashion jewelry, has long been attracted designers’ attention, now taken to new height by them who make a profit from base metals and crystals. Some person could not help asking why consumers have to pay so much for so little. David Jones, a very modern place, set up its flagship store in Melbourne, a city of Australia, which is the center for all female who love beautiful and are high on fashion. There is no doubt that accessories department, with a high price label, hears like a who’s who of international designers. Jewelry counters tend to be filled with brands like Emporio Armani and Gucci. They actually have taken the stage of jewelry. But jewelry made out of base metals is also welcomed by designers and ordinary people. In some European countries and the United States, customers tends to crowd into so-called designer jewelry pieces, and they looks are not easy to find at classy jewelry stores. Maybe, you want to know what charm on earth they have. In the final analysis those designers in most of time are not ready to spend more a penny on them when you are still pay your bills for a piece of jewelry which may be made out of precious materials. Let’s take luxury e-tailer Net-a-Porter’s jewellery department (which ships to Australia) as an example. An ordinary crystal Lanvin cuff $684 and a crystal ring costs your $400. why are they so expensive? In David Jones, the salesperson on the counter of jewelry does well in selling. She is an absolute qualified shop assistant and get ready to help you at anytime. But, if you ask her any seems special questions like which piece of jewelry in the cabinet are made up of pure silver, she may fail to offer you a satisfied answer. But She knows some famous brands like Gucci well. As Pam Danziger, US-based luxury retail expert and president of Unity Marketing, points out – designer costume jewellery is nothing new: “Didn’t Coco Chanel start the whole trend toward body jewellery?” But what is new is this explosion of couture labels in the jewellery world and consumers’ perceptions of it. For example, did you know Roberto Cavalli, Lanvin, Oscar de la Renta, Yves Saint Laurent, Guess and DKNY all have jewellery lines? Although these fashion houses specialise in high-end apparel, none have gone down the high-end jewellery route. Danziger says fashion, rather than materials, is what’s important for these brands: “Designers are really returning to their roots, offering fashion and style to their customers rather than venturing into the true high-ticket jewellery world. If fashion is key, look rather than material matter most.” http://www.betterdealz.com/blog/fashion-jewellery-phenomenon/
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