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Business card printing can be daunting –your cards can create a first and lasting impression on a potential client. Luckily, they can also be an enjoyable, creative endeavor of expression. As you get ready for your next set of cards, keep in mind these best practices, and printing your new cards can be an opportunity to show potential clients and collaborators your personality and company culture. Your Card Content Real estate is limited, so be strategic when choosing what to include before you make it to the actual printing stage. First, consider your potential customers. For example, do they favor one form of communication? If they tend to call or like person to person communication, your hours of operation, phone number, and address are likely going to be more important to include than your website, social media profile, or a QR code. Next, consider what you do. If your company's strength is online marketing or social media, and you can encourage your customers to move toward that medium, then consider including your social media profile link. In almost all instances, your card should include, you company name, logo, your name, title, contact phone numbers, email address, and the business’ website. However, depending on how your customers communicate and what you do, you may want to add: • Photos of yourself, your product, or your place of business • Name of second contact person • Contact numbers of second person • Email of second person • Hours of operation • Company Address(es) • Company slogan • QR (Quick Response) Code • Social media profiles Proper Card Design After you've chosen the appropriate content, begin the creative process. In card design, first select the option that best represents your personality and company culture, then modify your choice according to the preferences of or impact on your customers. Preferred printing style The following are common options of business card printing styles, and consider your customer when selecting one: basic, colourful, embossed, interactive, online, photo, and magnetic. For example, if a colourful card best represents you and your company, make sure that the colour(s) are pleasant, allows for legible printing, and does not have potentially negative connotations. Your choice of card printing style should represent you and your company while being pleasing and easy to read. Selected card shape and size Generally, keep it simple—typically 3.5 x 2 inches. However, you can explore the option of larger cards to fit more content or uniquely shaped cards to stand out. The key is to make sure that you do not trade creativity for convenience and functionality. Font choice Your card must be legible. San sarif fonts are easiest to read. Choose a size that allows you to fit all of the critical information on the card, without making your reader squint. Proof review Finally, remember to look at a proof before printing. The best practice for business card printing is to be sure everything is correct before you print.
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