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Ruby on Rails has been quite a popular technology in the last few years. People have globally come to accept its advantages and know that it offers a lot of flexibility as well as durability to various website and web applications. However, in spite of it all, there are a few things that a rails programmer has to keep in mind in order to enhance its search engine optimization. Although most developers know these things, they tend to forget or even sideline their importance. Following is a list of the chief SEO best practices for Ruby on Rails Clean URLs Ruby offers the users the advantage of having clean and simple URLs. But, the Rails Programmers who are amateurs tend to forget the primary function of these URLs. Please note that any URL is not just meant to look pretty or attractive. It is meant to describe what the page is about. Most people make the big mistake of keeping URLs to the name of the company. The best way to go about it would be to describe the function itself. If you are a beauty firm called Nebraska Panache, it would be wiser to name the URL instead of . This is because none would ever know that nebraskapanache is a beauty firm or a tourism agency. Meta tags Meta tags are the most critical tools for search engine optimization. If you approach any reputed Search Engine Optimization Expert, he will tell you that you must be able to put in the right kind of meta tags at the right place in order to secure better Page Rank. The use of Meta Description too can be very helpful as it enables you to describe your site in the most keyword rich way without any restrictions. It has o make sense of course. The Meta Description of your site can play a make or break role in your website’s search engine optimization. Local Searches It is often seen that in the rush to make it big, people do not pay adequate heed to local search engines. It is seen that search engine optimization, if done correctly for local searches can boost your overall page rank as well, because more and more people will be able to access your site and thereby the activity on your site will not only become more frequent but relevant. Trending topics It is important that you incorporate more and more trending topics in your meta description. Of course they need to be relevant to your site or your company’s products and services. Otherwise it will be absolutely useless and your site might even get flagged. Conclusion If you wish to focus more on your core business it is best to hire professionals who can take care of the website development as well as Search engine Optimization requirements from time to time. Basically creating a website is a continuous process and not a one time event. This is why it needs a dedicated professional handling it well.
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