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It is not enough to produce a video. To be able to reap its benefits, it has to be introduced in the online market. The article discusses some tips in publishing online videos. To propagate corporate video Sydney, two main options can be followed for uploading the content onto the Internet. They are as follows: • Uploading directly to a website in one of the several common video formats • Uploading to You Tube and/or the other video sharing sites. • The video can be subsequently embedded in a website, blog advert, listing or any form of social media) The first approach provides more control over quality and format. There is also no third party branding and owner has complete control over how the video and player would look on the web page. The benefits of the second are ease of use, no bandwidth considerations and they can be easily embedded in a multitude of other online locations, a must if someone is intending to spread the video widely. With the improvement of quality in the video encoded within these video sharing channels over the last few years, customizable players offered, many people are opting to directly upload videos to the website using an embed from You Tube or similar channels. If security is an issue, video sharing sites provide options for restricted or password protected viewing. The next question that comes into mind is where to include the video on the web page. A video can be either embedded directly on a page or accessed via a link on the page. The direct embed will usually generate more views as exemplified by a survey by Treepodia, a leading vendor in ecommerce videos. It has been seen that there is a 5 to 15% view rate from a simple link to the video while a 10 to 35% from an embedded video on the same page. The view rate is increased when the video is embedded above the page fold compared to below. The embedded video though clearly more effective does require more page real estate and a judgment needs to be made on the video’s importance. Including the video in third party websites has already been found to have more takers. One of the most popular websites is You Tube. Like all others, it also has its fair share of advantages and videos can be uploaded for maximum distribution. Facebook, one of the most popular social media websites can be particularly useful especially if the video can be tagged. There are websites that provides in depth analysis on the viewership and demographics of your videos. These websites also provides back links to the websites, including both the no-follow and the do-follow. Recently research has shown that videos are a favorite share amongst Twitter users. The next places where videos can be added are in business listings. For example, Google local listings are free and allows video upload that may be a deal breaker when listed alongside a series of other businesses without video. Connecting with customers via video at the exact time they are ready to buy is extremely powerful. Adding a video to Google local and other listings is as easy as copy and pasting the embed code from You Tube (or other video sharing platform) to the video section of the listing. Other than this, corporate video Sydney suggests that videos can also be uploaded in various forums and blog websites. Author Bio: The author works with corporate video Sydney. They think that videos should be marketed properly to be able to reap the benefits accordingly. To know more, contact us at ridgefilms.com.au
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