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Besides being an effective communication tool, 1 800 numbers also contribute significantly to other aspects of a business including marketing and sales. Though primarily popular as a communication tool, these numbers are fast gaining recognition in sales and marketing as well. Here are 5 ways how 1 800 numbers can increase the sales of a business: Allows Free Calling A 1 800 number, also known as a toll free number does not charge its caller for the cost of the call. Rather the called party or the recipient bears the cost of the call. Customers and prospects across the US and Canada can call a business for free using this number. It works just like a local number in the US and Canada. Free calling actually encourages people to call a business with a query, because they are rest assured that they will not be charged for the cost of the call. These calls are chances to get business. Makes a Number Memorable A vanity number is a type of a toll free number with alpha-numeric characters. Vanity numbers can make any phone number memorable and so it is widely used in promotional and marketing efforts. Consider 1 877 ICE CREAM and 1 877 423 27316 - of these two numbers which is more memorable? Obviously, the first one and this is because it spells out a word - ICE CREAM. You can use the name of your company, of a product or even a service in place of ICE CREAM. Helps to Get Calls A phone number is nothing more than a string of 10 random digits. Remembering a phone number or a 1 800 number that your customer has seen on a billboard, a flyer, a brochure or on a business card is almost impossible. Often they will not call you at the time of their need because they cannot remember the number. A vanity number gives them a clue to make the number memorable. Moreover, using a vanity number is also a good way to tie your phone number to your business. Helps in Developing a Brand Vanity 1 800 numbers are also a good way of promoting brands. Your phone number no longer remains limited to being a communication tool; rather it works as a part of the brand building exercise. Vanity numbers of many important companies including FEDEX and TOYOTA have become closely knit with their brand and are often referred to as 1 800 GO FEDEX or 1 800 GO TOYOTA. Makes a Business Looks Bigger A toll free number has been a hallmark of big corporations. Any business that uses a toll free number is automatically perceived as big and professional and it is an established fact that people wish to have business relationship with bigger and more professional companies. Using a 1 800 number is a big push towards sales for a business. It makes a business look bigger and professional and attracts new customers.
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1800 Numbers, Toll Free Numbers, Vanity Numbers,
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