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Currently, the SMS or short message service, more typically referred to as text messages, appears to be just about everywhere and means everything to shoppers. In the US alone, more than 6.7 billion SMS messages are sent every day, that number comes to an astonishing 2.3 trillion text messages in just one year. However, the majority of firms still opt to use e-mail marketing despite of knowing these numbers. Today businesses and brands wanting to reach their customers must make use of an efficient e-mail marketing strategy together with an SMS marketing strategy. This is the best way a company - whether small or medium-sized - can effectively reach their clients. This post is about how companies can develop an interesting, robust and multi-channel stream of communication by investing in text message marketing. What's Text Message Marketing?Text message marketing is a fantastic way to contact new consumers and generate prospects. When it comes to mass marketing tactics, text messages are considered to be the ideal way of contacting your target market anywhere at any time.3 Benefits to Persuade You:Statistics do not lie and you have already seen them, but for the people who still need some more reasons, here are some of the benefits of adopting text messages in a marketing mix.Interesting and Useful:Simply, the open rate of text message marketing is substantially higher than that of email messages. That’s because of the fact that an e-mail can sit in a person's mailbox for days before being read, and that is subject to if a customer actually decides to click on it, if not, bye, bye for good. Text messages, however, are typically read in minutes of being received. For that reason, SMS marketing is more engaging and effective especially for same day campaigns or quick sales. Builds Brand Conversation:Text message marketing makes a two-way street, which means a customer can actually reply if they are interested. By opening the doors to this kind of SMS dialogue you can improve customer engagement and develop brand trust.Useful for Bringing People to Your StoreObviously, in contrast to e-mail marketing, which is effective with regards to increasing online sales, a text message marketing campaign may be used to bring clients in-store. Making use of SMS marketing will get customers to visit your shop, by using news on product launches and promotions. As soon as they are in, you can open their eyes to additional deals they might have not been interested in at first. How SMS Marketing Can Help You?You would already be very well aware of what text messages are since the majority of us trade of a lot of text messages with our buddies routinely. But have you any idea how it may benefit you and your company’s marketing endeavors? Presently, several businesses are using SMS marketing for various purposes. For example retail stores use them for supplying new product details, VIP shopping dates and special offers.Text messages are precise and helpful and they can be used for all sorts of businesses including real estate companies, pubs, nightclubs, online businesses and malls. Generally, an SMS that is sent on the correct time can get the work done since most of the people are on the go.Conclusion:Using text message marketing isn't only an ideal way of reaching out to your clients, but is also a more relevant way of engaging them. Hence, if your business is not already using the power of text message marketing, then it's time that you develop a marketing strategy that incorporates text messages.
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