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Social media training courses are important in any organization that uses, or plans to use the platform to promote product or engage users. In most organizations, it may be inevitable to get this certification because there are already employees using Facebook and Twitter and may mention something to do with the organization. There are a number of reasons why both large and small organizations cannot afford to ignore it. Social Engagement Currently Social media is designed such that the more the engagement, the more you engage customers, the more it will be seen by their connections. This has a viral effect and a message can spread very quickly online. Unfortunately, negative and awkward messages can pass on very quickly as well. Employees need to be trained on the proper use of social media. If they are going to engage with customers online, then training is very important. It is natural for them to attempt to answer queries on Twitter, Facebook, or any other platform out there. Policies are Not Enough Having a policy is not enough unless people are clear on what the policy says. If the company has a social media strategy and a policy to back it up, then the strategy can only be complete when people can understand what is to be done. The course can be incorporated into other courses such as Search Engine optimization Certification. This could minimize the training costs. You can minimize risks by having your staff trained on the proper use of these platforms. Many companies have members of staff that use Facebook and Twitter often. Improper use of these sites can be eliminated, if the staff are trained and therefore know what to do. Without a proper course, they may simply not act in any way for fear of doing the wrong thing. Engagement versus Traditional PR Nowadays engagement is better than public relations. Prospects are more willing to listen to members of staff, than they are willing to read or listen to the press release. Try Social Media Training Courses Can therefore be a better investment than a public relation campaign, even though sometimes neither of them can be replaced by the other. Companies that invest in Search engine optimization certification and social media training, are more profitable than those that do not. These companies have a turn over of more than 10% compared to the others. It is therefore clear that this is a great investment for your company. Source: http://goarticles.com/article/5-Reasons-Social-Media-Certification-Is-Important-in-Any-Organization/7774983/
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