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A businessperson using voice broadcasting (telemarketing automated) to generate sales leads must craft a pre-recorded message to get qualified leads as inexpensively as possible. And the message has a very short time (45 sec. Or less) in which to do this. Every word counts. Here are the three worst mistakes that we run into, quite often. We'll use as an example a company of hypothetical Wonderful Widgets Web (WWW) - who wants to sell a service of web based businesses that allows companies to create and communicate with a list of prospects on the web automatically. 1 - Using the company name. Almost always a big mistake. When the message says "Web Widgets wonderful" the prospect who is listening not know that name at all, and they are not impressed or later is required by hearing it. It is just a waste of time to express it. EXCEPTION - if your name is well known, or if you're calling a list of your customers, including your name is very important because it quickly identifies you as an entity known to the listener. 2 - Features instead of benefits. Prospects respond to benefits much more than the features of your product or service. A message feature rich could say "our system uses an auto responder sequence pre-programmed with an online management easy, with javascript code simply placed on your website to generate the form signup." And a message rich benefit could say "our system produces sales for you by delivering a series of messages that is created for your prospects, completely automatically." Most prospects will find the message rich benefit more interesting. Discussing the features with a lead of qualified may be necessary for a sale, but in the limited time available in your pre-recorded messages, describe the functions is a waste of time, and may also lose the interest of good prospects. 3 - No qualifier. If you do not include a statement qualifying, you will spend a lot of time and money talking to unqualified prospects. This is obvious, yet many broadcasters neglected to include any qualifiers in their messages. For example, the WWW service described above would cost only $ 99 per month, but there is a setup fee $ 1,999. The people in WWW have learned that many prospects do not buy when they hear about the setup fee. In that instance WWW could put this in your post - "after a one-time $ 1,999 Cost setup, the service is available for only $ 99/month." This message could sharply reduce the number of leads that WWW collected from his campaign voice broadcasting, but the quality of your leads will be higher, as they have heard the qualifier. As you craft your own message voice broadcasting, do not make these common mistakes. Avoid your company name, think hard about the primary benefit of your product, the qualifier primary for your prospects and stress those in your message. For more information about how Voice Broadcasting solutions and Call Center Software may work for your small business, visit the LeadsRain.com.
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