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Luxury Brand Influenced By Traditional Chinese Design Elements, Is Expanding Overseas by winnie kun
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Luxury Brand Influenced By Traditional Chinese Design Elements, Is Expanding Overseas by WINNIE KUN
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| Article Posted: 06/18/2013 |
| Article Views: 77 |
| Articles Written: 64 - MORE ARTICLES FROM THIS AUTHOR |
| Word Count: 827 |
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Luxury Brand Influenced By Traditional Chinese Design Elements, Is Expanding Overseas |
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Fashion & Cosmetics
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Paris is one of the biggest city of France and known for it as a “city of love”. As well, in fashion industry because it attracted the designers and citizens when it comes with its way of style and designs that gives an amazing trend throughout the world. That’s why Paris is the claim of capital of fashion in the globe because of its well-known designers that most of the people dream to buy their product of fashion statements. One of the famous designers that brings a great elements in the fashion industry is Herme’s. With its good quality of name which established in 1837 and was considered as the leading in manufacturing of leather goods, accessories, perfumery, ready to wear and luxury goods. With an outsourcing of trending fashion in the world, Hermes brings a Chinese fashion with new style and elements that something would be unforgettable when seeing it and to be wear. According to Yicai, a Chinese financial of news website, Hermes planned a grand opening of Shang Xia, a Chinese luxury brand in September within the Paris at the Rue de Serves which a nearby store of Hermes was placed also. This Chinese brand that brought again in the French house has the potential to be tested in the global fashion where socially people were meticulous when it comes to luxury goods and brands. Founded in 2008, Shang Xia, which owned by Hermes a 75 percent of it, put a stores in Shanghai and Beijing that would be the key to Paris stores in the next fives years for the development of the brand. Paris was first to planned before its opening in Shanghai, it was said by the CEO of Hermes, Patrick Thomas. Throughout the years, Hermes still believe that fashion can never be forgotten because of its dynamic style that is embrace by the people who likes a new era of designs and outfit to be worn.Behind this great ideas in a Luxury brand of Shang Xia was Jiang Qionger, she said that Chinese culture in fashion might unified the western styles through endorsements. Hermes never tell on how much it cost to invest with the brand and in returned of no profit. Still, the brand continue it plans to put a store in Paris. Over the years of unweavering excellence by Hermes in the fashion industry with the brand of Shang Xia, is the best experience that might get because of its versatile offer of fashion items like clothing, ornament jewelry, artworks, furniture and other products with an the essentiality of Chinese culture and traditions. Shopping would be the best because of its historical style with a combination of modern design that is a finest ele. As well, France might ban of using a sandalwood in making a furniture in which originally used in the past as home decor. In Shanghai, the store where Shang Xia is also, the prominent for the people is the finest for them. With its architecture of the store like a cave with white color and a luxurious type of design which gives an alluring appearance when seeing it. The Beijing store has its own Great Wall theme, by its hospitable entrance, when people in both stores walks in, the shop assitant offers and serve a tea in a white small porcelain cup in customers, then a shop assistant explains the history of the products antecedant and origin. Shang Xia’s price confirmed somewhat lower than Hermes because of its retail advent. Jing said to Yicai ”We are not exactly a luxury brand, and we dont do fashion”. By her statement, “We try to marry the elegance of traditional life style with contemporary city living.” This is somehow the affiramtion of Jiang Qionger for Shang Xia brand. With other brands of China that brings a traditional elements of Chinese designs in the fashion industry is the Taiwan’s SchiatzyChen and Hongkong’s Shanghai Tang. This is believe would be the profitable without valuing the logo but the quality of the product. Jiang did not put it on the show or endorsements because she admit that, its only a promotion for a three-week long with live demonstrations on how it was made. Furthermore, it targets the consumers on how to choose a feature kind of fashion clothing over the branded products. But there is still risk because of Chinese consumers can’t get away in buying a luxury goods because of its branded name, for them it is a great products to wear. About 85 percent were of Shang Xia shoppers are in Beijing and 60 percent in Shanghai were all Chinese. Thomas define that shoppers are recognizing their products on their quality and design with its destinguishing styles and adornment. Chen Kan, an executive director of luxury spending in TNS recalls with its market research that consumers are willing to spend for a Chinese traditional design of fashion. Click here to get more informatioan about the chinese clothing.(http://www.goodorient.com/)
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chinese clothing, chinese dress,
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