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Video Production – what is it really? Video production is the process of converting an idea into a video. The person who manages the production process is known as the producer. It involves the following sub processes: creating a concept, which usually entails storyboarding writing the script and dialogue finding the proper location(s) for the video shoots hiring the crew for the video shoots, and these include cameramen, lighting experts, makeup artists, set contruction workers casting: finding and hiring the talent (actors) for the video shoots finding a director for the video shooting the video post-production editing which includes visual and sound effects What is a corporate video? The text book definition for a corporate video production is a video commissioned for use by a company, corporation or organisation. In broad terms it is a video not-intended for mainstream broadcast. This means that there is no set format of what a corporate video is or looks like. It could be for promotional purposes, advisory, sales, training – the list is potentially quite long. The amount of work involved (pre-production, filming days, editing times etc) and the number of crew members needed means that a corporate video could cost anything from a few hundred pounds to the 6 and possibly even 7 figure area. Due to the rapid expansion of digital technology including high bandwidth internet connections, a high proportion of corporate videos are now primarily commissioned for website deployment to potentially reach a global audience. This is supported by Web 2.0 compliant sites, and now the much talked about and natural evolution of Web 3.0. However the low costs of DVD replication also means that organisations are able to procure high quality DVD copies, which gives greater flexibility in the amount of information they are providing (over 8gb for dual layer) to their potential or existing stakeholders. A typical full service production has the following stages: Pre-Production, including script writing and storyboarding. The budget will also be agreed at this stage between the production company & client. Production, including location filming with a camera crew and director. This may also include other elements, such as actors and presenters. Post-production and editing – the footage is edited together. This may also include recording an audio voice-over, adding graphics, composing a music score or soundtrack, and including 2D/3D animation sequences with the finished video. Web Video Production Online Videos Videos for Websites Web video is now an integral part of the online experience. As a cutting edge web video production company we have ensured that our skills and productions are so up to date that we are digital content management specialists promoting opensource video solutions including HTML5 video compression. click here for an example Our marketing specialist can also provide you with a cost effective, marketing / viral campaign incl MPU’s, video optimisation and video seeding for full web strategies. Video Production , Video Production UK
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