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It is a very famous saying that change is the only constant in the business world. Businesses are exposed to change on regular basis, and those that manage to cope up with the change become successfully businesses that are sustainable and those that fail to cope up with change are driven out of the industry. Change is caused by many factors, for example, if a major competitor has renewed or updated their strategy so your business would have to change its strategy too. Customers’ needs and preferences change too and the business needs to modify and adjust its operations accordingly. There are many such examples that can lead to a change in nature of business operations. This decade has witnessed a very dramatic change in consumption pattern of customers. Customer of today is more aware about the environment and they only want to transact with firms that engage in environment friendly processes of production. The disposal of waste products by the businesses had been one of the dramatic adverse impacts on the environment and now customer are aware of this and this why they only by products from businesses who dispose off waste in a safe manner. Of course increased awareness about the environment has put the business world in somewhat financial constraint. Businesses have to invest in methods that will allow safer production and disposal and also educate the customer that they are a green organization. Educating the customer simply means more advertising expenditure. Advertising has become an expensive luxury and increased advertising is most definitely a serious problem for small and medium sized business at least. However, one must not forget that businesses that plan, strategize and think intelligently are the ones that succeed. If you are a small and medium sized business with limited finances and are interested in educating the customer that you are a green firm then think about eco friendly advertising products. These are products that are green and can be custom printed for your business. Suppose you cannot afford to run a minute ad showing how concerned you are about the environment because it is too expensive, then you can sell eco friendly advertising products such as pens, recyclable bags or bottles. Some businesses may even use eco friendly advertising products as free gifts to impress the customer and build a long term relationship with them. This choice depends on the financial situation of the business, whether you can afford to give free gifts or not. If you are experiencing a constraint then charge a very low price, just enough for you to break even. Remember it is an advertising campaign so you can compromise on your profits. Eco friendly advertising products are an extremely innovative and unique ways of advertising, it allows you to connect to the customer, by conveying to them you are a responsible business and care about the environment where the customers live. Businesses all over the world are employing this strategy, the longer your business waits, sadly, the more it loses. Looking for low priced eco friendly products, custom shirts, sports items and trade show apparel for brand/company promotion; visit Intimepromos.com that is offering irresistible deals on promotional items. Tony Masood Intimepromos.com 111 Deerwood Road, Suite 200, San Ramon, CA 94583-4409 Email:tony@intimepromos.com ARTICLE SOURCE: http://www.sooperarticles.com/business-articles/promotion-articles/green-promotional-products-right-approach-create-excellent-brand-image-1208726.html
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