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If someone asks you to name a few ways to market your real estate business, several things probably pop out of your mouth. You know having a business website is a must and that the copy and content on your website must convince your visitors to want to work with you. When it comes to options for marketing your real estate business, however, it goes beyond building a website. You have to use other ways to reach and attract your ideal prospects and then convert them into ideal clients. Some real estate marketing options include: • Social media profiles • Ebooks • Blog posts • Case studies • Social media updates • White papers • Press releases • Articles (online or in print publications) • Brochures • Special reports • Fliers • E-newsletters (or hard-copy newsletters) • Autorepsonder series Emails Once you determine the marketing piece you want to create, your focus shifts to the copy you need to write as it pertains to the piece. Before you can decide how to write the copy or what information to include, you first have to determine what the purpose of the real estate marketing piece is. The reason for creating the marketing piece affects the format you use and the words and the content you include in the piece. For example, copy in a marketing brochure is a mixture of informational and promotional content, while the content in an article tends to be purely informational. The ultimate purpose of both pieces is to get the attention of your ideal prospects and turn them into ideal clients. The difference is in the approach you use to accomplish the same goal. While brochure copy uses a direct sales approach, articles use an indirect sales approach. By understanding the reason behind the real estate marketing piece you are creating, you can write effective marketing copy. Effective marketing copy speaks directly to the audience that is reading the piece and propels them toward becoming a client. Kristie Lorette McCauley is a marketing copy and content expert who works with Realtors and real estate agents who struggle to market their business effectively to attract the right clients on a consistent basis. Kristie's clients receive proven, effective and extremely specific step-by-step information on exactly what they need to do to attract clients with their marketing. As a result, those who work with Kristie attract more clients and make more money than that would have on their own. For more information, visit http://actionmarketingcopy.com/packages/real-estate-services/.
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