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Divya Marathi, the leading regional newspaper of Dainik Bhaskar Group in Maharashtra, is experiencing overwhelming and unprecedented response from its readers nestled across four prominent cities of the state. Till date, the publication has four editions in Maharashtra. It publishes newspaper from Nashik, Jalgaon, Ahmednagar and Solapur. The Marathi daily is experiencing tremendous response from the readers and advertisers in Aurangabad and Nashik city. Divya Marathi enjoys a readership of 3.42 lakhs in Aurangabad, as revealed in the findings of DB group. The Aurangabad team of Divya Marathi leaves no stone unturned to find and collect all types of Aurangabad news. The Marathi daily entirely meets the needs of Aurangabad inhabitants by covering all happenings of the city. The social and economic development of Aurangabad is the primary aim Divya Marathi. This commitment of ours elevated our position among readers and the daily has been recognized as the provider of very appealing content catering to diverse readership categories. Divya Marathi also plays an important role in the socio-economic progress of Nashik. The newspaper addresses the need of readers by sharing in depth Nashik news. Since its launch on July 2011, the paper is efficiently catering Nashik news readers by updating them with minute by minute details of their city. A two-phase survey has been conducted to launch the Nashik edition of Divya Marathi. In the initial or first phase, the group did a door-to-door survey to gather readers' views on content, design and expectations from the daily. As part of the pre-launch survey, more than 1.84 lakh units, including households and commercial establishments were covered. In the second phase, the group personnel visited households in the city to book orders and generate subscriptions. All this hard work has provided a unique identity to Divya Marathi and positioned the Marathi daily as the fair and independent Nashik news provider. In the similar fashion, before launching the Aurangabad edition of Divya Marathi the group had conducted survey to 1.4 lakh households and commercial establishments in two phases. A prior survey also helped the daily to understand readership patterns in the city. A branding campaign has also been added to the pre-launch exercise of the newspaper. DB group has identified that Aurangabad is one of the priority markets for the advertisers and in order two cash it on its best. The group has also introduced supplements along with the edition, such as an eight-page Sunday magazine titled Rasika, a four-page education magazine for Wednesdays titled Divya Education, and an eight-page tabloid that will be circulated every Friday, titled Ardhe Akash Madhurima. Author’s Bio: Author is an expert with many years of corporate experience. He has written many articles for online publication, now he is providing information on the availability of Aurangabad news and Nashik news online.
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