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Corporate Video Services Reno by Chase McMullen
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Corporate Video Services Reno |
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Advertising,Business News,Business Opportunities
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Most marketing departments don't know how to make a corporate video worth talking about. When it comes to producing corporate videos, most internal marketing departments are "safe departments." "Safe" works. "Safe" is easy. "Safe" will keep your job. "Safe" sells. "Safe" gets me through the day. Not really. "Safe" doesn't produce conversations. "Safe" doesn't ignite action. "Safe" doesn't make me think harder. Or differently. Or stretch me. "Safe" doesn't make me go, "A-Ha!" We want…correction NEED that A-Ha moment to happen! When no one is talking about your video and management wants to know where the ROI is from the video, you'll be doing some fancy footwork dancing down the hallways of the ivory tower. Now that's hard. That's a day you might want to call in "sick." Here are ten ways how to make your corporate video get noticed, ignite conversations and spark some action. Oh, yeah...and keep management happy, too. o Think ONE. There is only one person you need to think about when making your corporate video: the person in front of the tube. Period. Double period. Triple... o Think TIMELESS. It goes back to that "story" thing my brain really loves. A powerful story is timeless; it's magical. It doesn't get stale. The same is true with a powerful corporate video. o Think REAL. People know a lie when they see one. Authenticity works. o Think 30. Every 30 seconds change your pace, rhythm, content. You can make your ten minute film feel like five minutes with this trick. Create new "chapters" with new ideas or themes. Change the music, too. Your video will be so engaging, repeat viewings will be demanded. It works like a charm. o Think HERO. Find your heroes. When given the chance, employees want to tell their story. They want to change the world with their journey. What they need is the opportunity and the chance. o Think QUALITY. Hire the most qualified producer and director you can. Find a producer who understands exactly what you are trying to accomplish; not what they need to make their demo reel look better. o Think STORY. Tell me a story. Please. Take me on a journey. My brain is hard-wired for beginnings, middles and ends. Really. Don't tell me about your corporate numbers. I have Excel for that, thank you. o Think eMOTION. "e" for emotion, energy, enthusiasm, engaging. Video captures emotion unlike any other medium. Use it accordingly. Keep your charts, PDF's and spreadsheets away from video. Please. o Think CUSTOMER. Your customers can tell your story, too. Let them tell the world how great you are. It's one thing when you toot your own horn. It's another when customers toot it for you. o Think PLAY. Does your video have "playful" moments? Even the most reserved companies have opportunities to capture some fun and playfulness. Find those moments and your video will outshine your competitor's in a heartbeat. Who wants a bonus Tip! Think DESIGN. Video is incredibly malleable. You can keep your corporate branding people happy by integrating your current logo guidelines, etc. Or you can break out a bit and create something different. You know what's hard? Producing a film that is boring. That's really, really hard. Now take these tips you just learned and go out and make that film that will make sure that your clients will go: “A-HA”! You can do it and remember following these simple tips will not only help you reach a larger audience, it will impact the point of making money. Each and every marketing tool—music video in this example—should be utilized to make a dollar, if it doesn’t do that they you are wasting your time. SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website http://skytipmedia.co or http://skytipmedia.com/#/services/
Related Articles -
Reno video for business, Reno video production business, Reno business video production, Reno video production for business, Reno video production com,
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