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SEO Trends to Consider in 2013 by Chase McMullen
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SEO Trends to Consider in 2013 |
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Advice,Search Engines,Internet Marketing
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The world of SEO is an ever changing one, keeping on trend is often pretty hard - but vitally important. Below are some facts and figures that show why it is so important to keep up to date: • Around 82% of those actively searching the internet use natural listings rather than paid or sponsored ones • 400 million internet users worldwide perform around 10 billion searches each month • Search engines account for 90% of new visitors to a website • 43% of people who bought from an online retail site arrived via search engines • 48% of internet users find new websites through search engines. This article aims to give some predictions of the SEO trends for 2013, so it would be appropriate to tell you a few of the highlights from last year’s SEO trends: • Mobile search has increased significantly: due undoubtedly to the ease and convenience of searching on your mobile, but also the improvement and popularity of smartphones and tablets. Everyone I know has a smartphone (except, surprisingly my wife) and everywhere you look people are using them. So, what are my predictions for 2013? • Social Media will still influence search engine performance, however two of the social media giants; Facebook and Twitter are both reducing the amount of data given to third parties. Rumors are that Facebook will be releasing their own search engine soon - watch this space. • Google+ will play a bigger and bigger role in SEO. There have been a few teething problems, but these have been sorted and it is fast becoming big competition for the likes of Facebook and Twitter. Initiatives such as Author Rank mean that this channel will become even more important to search engine ranking, especially Google (unsurprisingly). • Organic search marketing will become more prominent, due to the majority of sales coming from organic search results, which leads on to the next prediction... • Title tags and headings will stay as important as ever, playing an even bigger role in the way that your post and website will be ranked in search engines. Google wants to see more focused content or keyword based content within the title tags and headings. • Blogs and articles will have to get longer - expect to read (or indeed, write) blog posts that are at least 600 words long. • Content will need to be detailed, focused and relevant. • Tag management will become more important. As economic pressures increase, marketers will need to invest more time and effort in multichannel tagging. I, for one, am excited about search in 2013. It will be great to get back to generating and disseminating high quality content - trends that will be music to the ears of marketers, PR professionals and journalists out there. SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website Http://skytipmedia.co http://skytipmedia.com/#/services/
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