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“Internet market is a huge sphere, SEO, SEO everywhere”. The line has not been mentioned to entice the readers; rather it is the truth that search engine optimization is linked to all the websites. Keywords are said to be the base of SEO. This is due to the reason it all begins with writing or typing words into search box and where these search starts search engine optimization expand its wings. These keywords can be considered as the entrance of this domain. These are most important element for every search engine, as every result shown by every search engine is matched against them. Choosing the right keywords means you have placed a right base to build for your site. If one fails at this initial stage, the entire journey has to be travelled on rash roads. One question that arises in the mind of every internet marketer is that whether these keywords have any relation with SEO or have interdependency. The answer is both. One can’t succeed without targeting every web page of a site with relevant keyword. These are basic elements against which a site is brought up or down in the search engine result pages. Suppose, you have a business website involved in online selling and purchasing of cars. If the page where all models of the cars have been placed, doesn’t targeted by keywords like buy luxury cars or luxury cars in budget etc. search engine would be unable to fetch them when a query is made by the user. The world of search engine optimization includes many strategies to be adopted when it comes to keyword optimization and these plans starts from: Keyword Research It includes the use of different tools and techniques like Google Adword Keyword Tool and some others. Depending upon the particular niche of website (taken for optimization) research is made. The tool shows the list of all those keywords related to that category and their equivalent competition in the internet market. Now, it is the responsibility of SEO professional or Top SEO Company to intelligently choose those which will work in their favor. Keyword Placement and Targeting It is important to place keywords at an appropriate position. This is due to the reason Google’s bot will be able to crawl them only when they are at their right place. In targeting it is carefully examined that every web page is going to target with the right keyword or not. One of the most important things is stuffing. Most of the internet marketers have a misconception that by stuffing the web page with number of keywords will fulfill their goal while this is completely wrong. Google and all other search engines have made very strict algorithms against it and any site trying to do the same may get out of searches or penalized. Periodic Follow up Periodic keyword follow up is also a part of search engine optimization. This is to know which keywords need to pay more attention and which are working well in searches. So, remember SEO and PPC both is incomplete without paying concentration to these keywords. To know more About It please Visit On: Google Adwords New Delhi Or More Website Design Delhi
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