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Power of Marketing via Online by Chase McMullen
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Power of Marketing via Online |
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Web Traffic,Internet Marketing,Marketing
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Internet Marketing Tips Internet marketing is not a business model or a replacement for marketing basics There’s a certain amount of confusion around this what Internet marketing really is. For some, Internet marketing is a business model – i.e. you have built an Internet based business. But for most small businesses, the Internet is a new media channel that can be used to reach your target market. If you view Internet Marketing as another tool in your toolbox, then your mindset changes and you can apply basic marketing concepts to your efforts – that is who is my target audience, where can I find them and why would they want to connect and do business with my company? Internet marketing is not a quest for the most likes, followers and friends Internet marketing is about building relationships and gaining visibility within your target market. Unfortunately there is something inherently important about fan counts, and it is human nature for people to check out your company profile on Facebook or Twitter and instantly judge them based on the metric of followers, friends or fans. But having many fake or uninterested followers does not help your business. So although growing your Facebook fans or Twitter followers organically seems tedious, those who follow you may actually care about and support your business. Using a service to quickly add 2000 fans only hurts you in the long run if you plan to do anything to market to these fans or followers. Call tracking and analytics. You can’t improve upon what you can’t measure. Analytics provide a tremendous amount of incredibly useful data, such as where your website visitors come from, how long they stay, and what they do on your site. Google analytics is free and pretty darn good, and we recommend it. We also recommend you make sure you can track every lead that’s generated by your website. Take advantage of free local business directories. There are a few great local business directories that are completely free. Get your business listed in each of the directories below and you’ll see a boost in website visitors and hopefully a boost in business too. (By the way, we don’t advocate paying for any directory listings anywhere unless you’ve got a very good reason.) • Google Local Business Center • Yahoo! Local • Local.com • SuperPages • YellowPages.com • InfoUSA • Localeze • Yelp Internet marketing is not about chasing the next new shiny object Internet marketing is about creating a solid marketing plan, staying the course, evaluating your results and then modifying your activities as needed. I advise small business owners to create a marketing plan that’s flexible, can adapt to changes as the Internet evolves and fits your specific needs and overall marketing strategy. Not every new and improved online tool will be right for your business. How does a small business owner effectively market their business online when they are trying to run their business on a day to day basis? For many small businesses, it may seem that marketing gets more complicated and more confusing by the day, with constant changes to the technology and new platforms claiming help your business become more visible in the search engines. The good news is that Internet marketing has transformed into a more sensible activity for small businesses, incorporating content marketing, search engine marketing including local search and social media marketing as the primary activities. The key is to find someone who you can work with who is knowledgeable about marketing and keeps up with the latest in this space. Doing so can help you focus on your base business, which is what you do best as a local business owner. SkyTip Media is a creative design group that specializes in Video Marketing, Website Design, Search Engine Optimization, Graphic Design, and Social Media Marketing. Our Goal is to help you fully utilize the power of your market for traditional and non-traditional marketing techniques that work. For additional information regarding the various services we offer please refer to our website http://skytipmedia.com/#/services/
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