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It can be said without any doubt that for marketing or advertising, a toll free number is more successful than any normal phone number. Be it online marketing, or marketing in a newspaper or electronic media the success of this number is always unmatched. Most businessmen are fully aware of its benefits and they use it to get the maximum results for their business. However, there may be others who are completely ignorant of it and are struggling to make their marketing and advertising campaigns successful. Useful For Marketing Professionals Marketing professionals are quite convinced that working with a toll free number can increase their response by at least 30 percent. Research also shows that when using an 800 number it is possible to lower product return rate. Customers call you more often when they know the number is toll free and double check the features and benefits of your product. Once they buy a product they are quite sure that they want it and this significantly reduces post purchase efforts like returns or exchanges. This number is really a boon for the business community. Generates More Customer Response A toll free number prompts customers to readily respond. Vanity numbers play an important role in making your phone number memorable. Vanity numbers are alphanumeric numbers that contain words or phrases related to the product or service or business name, like 1 800 COFFEE, if you are selling coffee. This makes both the phone number and the business memorable to all. A vanity number is in fact more successful than a numeric toll free number when it comes to generating response from advertisements. Research has shown that a vanity number can generate a 40 percent higher response rate than a random 10 digit number. Makes You Professional A toll free number makes you look more professional. It also enhances the credibility of a business and boosts customer confidence. When you are using this number with a virtual phone, it has some incredible benefits like multiple extensions, call forwarding, using voicemail box and other great features. All these features help to make a business look bigger than it actually is which in turn will woo potential customers. Enhances Reputation A toll free number can also boost the reputation of a business almost instantly. There was a time when using 1 800 numbers was considered to be an act of novelty and there were only a handful of companies who could afford it. As soon as you choose to include an 800 number in your business contact list, you automatically enter the elite group of companies that offer toll free service for their customers. It is an acknowledged fact that people prefer to do business only with companies whom they think are big, professional, elite and hence credible. Helps in Brand Building Lastly, a toll free number helps you to build a brand. Building a brand is crucial for the success of a business. In order to earn the trust of customers, there must be a brand that they can relate to and recognize. This is where the real challenge lies. How do you convince people of your product/service? How do you prove yourself legitimate? The answer is, simply use an 800 number. It makes a business credible, professional and legitimate.
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