|
Setting up a website is an innately joyful feeling, but only until you realize that your website is just one among those billions of others already existing on the World Wide Web. If you take your website, it will be no more than a small star in this galaxy of never-ending universe! Thousands of websites are set up daily but they eventually fade into oblivion. If you want yours to meet another fate and not languish like millions of others, you need to actively work towards it by building a strong online presence. The best way to build an online presence is by harnessing the power of Google. Today, Internet users trust Google much more than they trust anything else. The search results generated by this leading search engine are blindly clicked upon by net users. It is not shocking to know thus, that more than 90% of a website's traffic comes via Google. Earlier, people browsed through the Yellow Pages to find local business. But as the Internet progressed, it has erased all international boundaries and made international products accessible as easily as local ones. Thus, people use Google to find websites that cater to them.  To harness the power of Google, you will need to optimise your website using a technique known as SEO. It stands for search engine optimisation and is a way to optimise your website and get it positioned #1 on Google search rankings. Keywords are employed so as to match it with the words entered by prospective customers while searching on Google. And though keywords are used by firms in their website content, site URLs, indexes and headings, over usage of the same can result in total disaster. Google can blacklist your website and make sure that it is not displayed to users. That's why a lot of websites never reach the number 1 position, since they use keywords but use them unethically. Links leading from your website to other websites is also advantageous in making you reach the number 1 position on Google's search rankings. But Google looks for relevant links. For example, if you are a sports equipment dealer and contain links to websites providing sports nutrition supplements or an informative website on sports, Google will give you additional brownie points. However, if you are a sports equipment dealer and have outbound links to a website that sells jazz music CDs, you will not be in for any advantage. A good SEO Australia firm that is well linked to other websites and has good contacts can do this job for you. While hiring a firm for optimising your website, make sure that the SEO services it offers are up to date and relevant.
Related Articles -
SEO Australia, SEO Company, SEO, SEO Company Australia,
|
