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The internet has seen several search engine wrecks in the past including Cuil, Hakia, Powerset, Clusty, and RedZ. All of them claimed to have that something unique, a special trick that promised to deliver a better search experience than the existing options. Most of them crashed and some have faded from memory. The latest in search engine innovation is Blekko. The new search engine does not claim to be the David that aims to slay the Google Goliath but it does promise a good fight and going by the recent reports, they seem to be keeping their word. The 24 million funding they have attracted since they announced their technology means they are being taken more seriously than previous search engine launches. The challenge is not to be another Google but not to fade into oblivion like other search engines. Provides Relevant Information Focused on Your Search Needs Blekko initiates search differently than other past and existing search engine technologies. They keep lists of categorized sites that can be applied to queries. Your search for a particular type of information can be either manually or automatically restricted to sites that are not content farms but genuine and bona fide sources of information. If you are looking for medical information for instance, they will give you a good set of results from authentic medical websites whereas other search engines will provide pages and pages of information that are less focused. The new search engine technology also allow users to steer results in a narrower space by appending Slashtags, their secret technology or the unique USP, which they believe will help them attract more users to their search engine. Users can also develop their own Slashtags and others can contribute to the list with permission from the original creators. This makes Blekko potentially a highly useful and effective search engine for curators and researchers. One of the reasons for its growing popularity is that the technology detests spam. If a search results returns results from link farms or spam sites, the search engine uses the data as an indicator of the importance of the query and aggressively sifts out results that are of lesser significance. A Business Model that Works Differently One sensible thing about the founders is that they do not have any illusions of being the next Google and are aware of their limitations and growth potential. Their unique business model has a lot to do with this mature approach. The site apparently can make profits even if it attracts one million to two million queries a day from the one billion searches the internet attracts daily. Interestingly, the site is not running any monetization schemes or advertising at the moment. The concept that bias is good for searches and more aggressive search filtering will help users get the precise results they want from their search is attracting web users to Blekko in large numbers. It is emerging as one of the best alternatives to Google and Bing for those who like search-specific results that can help them get the information they are looking for, quickly and intelligently. If you are tired of generic search results, this one is surely going to work for you. Blekko is a new-technology driven search engine. It aims to show search results from only trustworthy sites, weeding out sites that provide non-relevant information. It uses an initiative called Slashtags to allow ease of searching and categorizing searches.
Article Source :- http://www.apsense.com/article/blekko-the-search-engine-that-filters-search-information-intelligently.html
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