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Search Engine Optimisation, also known as SEO, is one of the most popular online marketing techniques. The chief intent of search engine optimisation is to drive traffic to your website by making you the #1 result on Google. In today’s contemporary world, where Google is as much trusted as the Bible, it is utmost essential to get your website among the top ranked results. Optimisation can help you achieve the top ranked results, and as a result, get you hordes of traffic. After all, people believe in Google and click on the results it throws back after they enter a search query. As a website owner, you surely might have heard about Search Engine Optimization and some of you might even have implemented it to an extent. However, if optimisation was so easy to carry out, all the websites would be displayed on the number 1 position! However, that’s impossible and only those who have perfected the art of optimisation can proudly sit on the top while all others follow below in search engine rankings. We are going to talk about a few fails that search engine optimisation firms find unavoidable. But if you hire a good SEO Australia company, it can take care of these fails. Here’s a look at them: 
Use keywords judiciously: Keywords are indispensable to search engine optimisation. It is on the basis of keywords only that a website is displayed when a prospect runs a search on a search engine. However, just because they are important doesn’t mean that you overdo and stuff your website with keywords! A lot of website owners, in the urge to drive more traffic to their websites, often resort to unethical practices (also known as Black Hat practices in technical terms). They stuff their websites with keywords. But as Google’s algorithm is evolving, it has the capability of detecting overstuffing of keywords. Carefully select the submission directories: Usually, articles written for the purpose of search engine optimisation are submitted on article directories. People who search for specific keywords on Google are shown these websites in the results. Users visit these websites and read the article only to go towards the end and find a back link to the company providing that product/service. People submit to all the possible directories available on the Internet without wondering for once that a few directories have a negative reputation and are even blacklisted. Your association with such submission directories can directly transfer their image to yours and prove to be harmful. Linking your website to other websites is also a matter of concern. Poor linking can lead to poor leads. Such links might give you traffic, but not an effective one. An experienced SEO Company Australia will know which websites are ideal for placing the links.
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