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Today, Google has no longer remained a search engine. It is more of a ‘reputation manager’! Internet users hold Google in such high regards that they simply click on the websites it shows up after a search query. Search Engine Optimisation, abbreviated as SEO, is a technique for driving traffic to your website through organic search. It works on the concept of keywords, wherein a user is displayed you website if he searches for keywords that correspond to your nature of work. For the search engine to display your name among the results, those keywords have to be presented on your website at various places including the content, site URL, headings, article title etc. Search Engine Optimisation benefits your website in ways more than you can ever think of. Let us brief you through some of the most enamoring benefits before telling you the best part. Here we go! 93% website traffic comes via organic search: If you are wondering that word of mouth or a link from another website will drive traffic to your website, you are mistaken. While word of mouth can only get you 40% traffic, you can gain a whopping 93% traffic via organic search. When Google displays your name on the top, people trust it blindly. No sooner will you hire an SEO Australia firm to optimize your website than you will find humungous traffic pouring to your website. Gain 4 times the traffic as compared to competitors:The Internet is a huge arena and is filled with people from the same field of work. While you might have a couple of local competitors in your retail store, you will have thousands of competitors from all over the world fighting for their share of customers. It is estimated that the #1 listing on Google receives about 44% of the traffic whereas the #2 spot gets barely 11% of the traffic! By hiring a world class SEO Company, you can reach to this #1 spot soon. 
Search Engine Optimization leads to better conversion rates: Once your website is optimised for the search engine, you will receive traffic through organic search. Patrons visiting your site through organic search are those who are genuinely interested in your products/services. This will lead to better conversion rates as opposed to getting random visitors via back links, word of mouth or a good radio jingle! Good advertisement might drive people to visit your website but will never ensure 100% guarantee of purchase. On the other hand, those visiting via search engines are the one who have specifically searched for those keywords. Search engine optimisation, as you can see, offers innumerable benefits. But in this rat race, the one who will prevail will be the one who has got his/her website optimised.
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