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Concept art has been a part of the movie making industry for very long. Initially it was used in making animated movies but now it is being used in various fields. In the advertisement field, concept art is used to present the idea of marketing in a new realm, which can strike the imagination of the consumer the way manufacturers want for better sales. In the architectural field, concept art is used to present the design of the building in an attractive way. It will also show the design in a lively manner so that the entire project looks just like it has been captured in a photograph. In the movies, concept art plays an immense role. It is used to present the look of new dimensions, new worlds which do not exist. Along with the 3d art, and animation, concept art can do miracles in a movie. It is used to formulate those characters which you cannot generate in reality. Like the huge army of aliens in those science fiction movies or those fairies and pixies in those fairy tale movies. Therefore if you are planning to give your next project a new look then hire concept artist for this job. Given below are some tips for making your concept art perfect and useful for your project: • Planning is a must before starting any project. In the planning process you can think about all the pros and cons related to the concept art process. Sit with the artist and the story board writers; tell them about the concept on which you want to work. The concept or the idea should be in simple and easy words so that the artists can understand what you exactly want form them. If you are confused about your idea then how can you expect them to understand and formulate it? • Go step by step. The entire process of concept art is a combination of parts which are joined together one by one. Therefore make sure to go step by step instead of making haste. Let the concept artists make a basic design according to your description, and then review it. If it is as per your idea then let him produce it by using more finely using the expertise of the fine artist. The drawings of the character and the background scenes will be created separately and will be joined together by the 3d animators and animation artists. The author is associated with Frameworks-la. Frameworks-la is a veteran owned and operated business located in Los Angles (US). Frameworks-la Artists provides illustrators, preproduction and Concept artists for entertainment, advertising and commercial production companies. Article Source : The Movie Concept Artist
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