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Sales activity in a business organization is crucial to its existence. ‘Sales’ generate revenue for a business and triggers all the other functions in the business. The sales/ marketing department need highly competent individuals who can maximise customer base and bring profit to the organization. If you aspire to make it big in the dynamic field of sales and marketing, then you need to prepare yourself thoroughly. You need to arm yourself with the relevant skills; knowledge and abilities that will give help you to make a mark for yourself in the highly exciting and competitive field of sales. You can get trained in Sales with a professional program. Professional institutions and business management schools offer specialised and certificate programs in Sales Management. You can pursue them to get the required training in Sales and marketing. A program in sales will provide you knowledge about the following components. Sales Preparation: Do you know that before the actual sales process starts, a lot of preparations and works needs to be done. You need to recognise new products, new technology and identify consumer demands etc. before going ahead with sales. This module will educate you about the various methods and techniques used in sales preparation. Sales process: After preparation of Sales, you’ll learn about different sales process and sales implementation techniques. Post Sales Management: This module in a sales program will focus on customer’s feedback and his satisfaction in terms of delivery of the product/service. This unit will equip you with knowledge of the post sales process which is equally important as the sales process because it is crucial for retaining the customers and getting further references from him that can be converted into sales. Channel Management: Students will get to know about different types of sales channels from which the objective of sales can be achieved. Sales Estimate: This unit of a sales programme will teach you about the potential of each customer and you’ll get to learn about territory management etc. Market Analysis: This unit will teach you about analysing the market and making an analysis of the competitors (SWOT analysis). Analytics & CRM: This unit will teach you about the process of Customer Management Program, analysing data and about different tools used for making customer analysis etc. A sales program will prepare and trained you in sales in the best manner. You’ll be equipped with abilities to perform this highly valued function in a business enterprise. You can pursue a sales course from a reputed business management institute. A comprehensive course in sales will prepare you for a great career in sales. You can consider WLCI School of Business for pursuing a certificate course in Sales Management. It is one of the premier business institutions in the country offering a comprehensive and updated course curriculum.
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