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Sales’ is a marketing activity that includes selling of a product or service for monetary compensation. ‘Sales’ is a highly volatile field which requires an individual to be on his toes to get the desired results. An important part of sales is Customer Acquisition which is a primary activity which needs to be accomplished before going ahead in the sales process. It is important that you learn about customer acquisition because it’s the first step towards sales. It is the customer to whom you’ll sell goods and services and thus it forms the crux of the sales activity. A course in customer acquisition will give you a complete knowledge about the market and its various characteristics such as its size, the rate of growth, its structure. You’ll also study about various trends and industry reports. As a sales professional, you should have the knowledge about various addressable markets, captured markets and available markets. A sales person should be equipped with sharp business acumen to identify new products and new markets where they can be introduced with a good success rate. To be highly successful in the marketing field, a person should be informed of his competitors too. He should be aware of his competitors and to know them better, he should be able to make a SWOT analysis so that he can create better strategies to outdo them in marketing. The demand is variable and varies according to the changing patterns in the consumers demands so a sales person would be able to identify the changing demand patterns before it’s too late to supply the relevant product to the customer. As a sales professional, you should be able to collect relevant data of prospective customers and further filter out the quality leads and convert them into sales. Sales study or a course in customer acquisition will acquaint you with different selling skills and you’ll learn how to present yourself and the product/service you intend to sell to the customer. You’ll be taught how to build a good relationship and strike a good conversation with the customer. Sales will teach you about knowing the customers buying objectives, his purchasing power and decision making capacity and handle the customer’s objection and answer his queries. You’ll learn about closing the sales process and further about post-sales-services. Thus, a sales programme and Customer Acquisition course includes a number of modules and you need to be acquainted with all of them to be a successful Sales professional. To be educated in the aforementioned knowledge and be equipped with relevant skills, you need to pursue a professional course. Sales, customer acquisition is an integral part of marketing management. You can pursue a course in marketing management from WLCI which is a reputed and one of the best business management colleges. It also offers executive programs in allied courses such as Sales, Customer Acquisition which are part-time courses for working professionals. For more information about the college and its business programs; please feel free to visit www.wlci.in and www.wlcibusiness.in .
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