Send Your Network Marketing Leads Targeted Autoresponder Messages With any MLM business, there are two primary functions for which a distributor must gather network marketing leads—sales and distributorships. Without either of these two things, an MLM business simply could not succeed. A system that can send targeted autoresponder messages can make all of the difference when it comes to closing sales or converting leads into affiliate distributors. Separate Landing Pages The first step in ensuring that network marketing leads receive autoresponder messages that are specifically tailored to their requests is to provide separate landing pages for separate parts of the website. As an example, one consumer may click a link because they are interested in purchasing a product while another clicks because they are interested in a distributorship opportunity. While the landing pages may have the same layout and ask for the same information, the names and information that are submitted will be placed into separate databases. Another option is to provide a single landing page and allow the visitor to select his or her interests via checkboxes. Sales Opportunities Depending on the product or service being sold, it may take several communications with a consumer before they decide whether or not to make a purchase. Targeted autoresponder messages can help to convert these network marketing leads into sales by providing the information that these consumers really need. Some of the things that may be included in these messages include product descriptions, the benefits of using the products or services, the value associated with them, and even testimonials from other users. This will help to build a positive brand image in the mind of the consumer, boosting the number of product and service sales. Distributorship Opportunities Consumers may also visit an MLM business website because they are interested in a distributorship opportunity. This simply means that they are interested in joining the ranks and working with a network to sell products and services. Some of the information that should be included in the autoresponder messages for this group of network marketing leads includes the benefits of becoming a distributor, information about the support that is available, information about start-up costs or investment requirements, testimonials from other successful distributors, and perhaps even basic information about the products and services on offer. Sales & Distributorship Sometimes consumers will be interested in ordering a product and becoming affiliate distributors. This can become tricky, especially if the landing pages on the website have been separated. One way around this is to use a single landing page that allows the consumer to choose his or her interests. Another option is to provide links to the other newsletter in the targeted autoresponder message that is sent as a welcome. This way, if the consumer is truly interested in the product but has questions about distributorship, he or she can get all of the information necessary to make an informed decision. Sending targeted autoresponder messages to network marketing leads can certainly make a huge difference in the number of conversions that a distributor can complete. It can also help make the messages more personalized for the consumer, thereby helping to build a better company image.
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