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Recession, though initially started out in the United States, is now a global phenomenon and has hit the financial world really hard. The worst to suffer during times of recession are advertisers, since they have to cut down tremendously on their advertising budget. Advertisements have been always associated with huge expenditure and no wonder; companies chose to curtail promotional expenses first and foremost. However, a few advertising gurus who knew how to use different promotional channels to their advantage chose to include Online Classifieds in their marketing mix. You might be wondering that there’s a drastic difference between traditional advertising such as television commercials/print ads in the newspaper and classified advertising. However, it’s not entirely true. Research has shown that if drafted intelligently and creatively, classified advertisements can do the work of a print ad! This fact was recognized by marketing people and they took up to online classified ads in a serious and diligent manner to promote their brands. Since a total cut down on advertising would suddenly leave a void in the market and perhaps even set a negative image about their company, brands chose to channelize their promotional activities to such medium. Here are some quick tips to make classified advertisements as effective as print ads – Pay attention to the headline: Be it the morning newspaper or classified advertisements on the internet, headlines play the most important role. Even the newspaper is cluttered with ads of various brands, and same is the situation on internet classifieds. Amongst so many ads, only the ones that have a catchy headline catch the attention of the potential customer. Make sure your headline is crisp and attractive. It could do with some Big words such as ‘attractive’, ‘exclusive’, ‘First’, ‘Best’, ‘Largest’, ‘Hurry’ etc. Don’t make dubious claims: In order to quickly sell off their products, people often make unbelievable claims. While such claims might attract people and fascinate them, your true image will come in front of them once they use the products and your claims are proven otherwise. People may purchase your products once, but if you want repeat orders, you need to be genuine in your offering. Make sure you describe only what you sell. Don’t add extra unneeded information. It will harm you in the long run. Add a photograph: Classifieds online have given us the much needed feature of putting photographs alongside the advertisement. This feature is something that people have always missed in local newspaper classifieds. When you’ve a good photograph accompanying the advertisement, people are intrigued. They feel better about your offering since you’re giving them a photograph to view and assess the product before making a purchase. For more information, go and check out a classified website personally.
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Online Classifieds, Classifieds Online, Classified Ads,
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