The mobile application market has been booming in the past few years and is a hot topic among many enterprises and organizations. One does not need a crystal ball to assess the future of enterprise mobility, which surely seems to be in its top gear. An important criteria that led to such a buzz, is the dominance of smartphones in the lives of the users. According to many, if a device does not fit in pocket or is cumbersome to carry, then it does not fulfill the criteria of a mobile device. With a slew of mobile platforms coming into picture, the development cycle has risen to new heights. Enterprises and organizations want a mobile presence which is the way for the future. There are many analysts that believe that smartphones would diminish the vitality of desktop internet as more and more users are going mobile. Users want information on the palms of the hands, which is why it has become imperative for businesses and brands to have mobility solutions in order to stay ahead of the competition. The future of mobile applications is very prominent and its role in shaping the business ecosystem of large enterprises is undeniable. There are a lot of aspects that need to be considered when talking of future mobility in enterprises: From Consumers to Self Efficiency: While the optimal use of mobile application is to have a close connect between the consumers and brands, there is a huge potential in the future that would lead to mobility solutions for self efficiency among personnel. These initiatives can spread from mobile projects, budgetary controls and even encapsulation of IT department. The dominance of iOS and Android: Although there are half a dozen mobile platforms in the market, there is not denying the fact that bulk of the market share is enjoyed by Android and iOS. Windows Phone and BB10 show a lot of potential, but they are very late to the party to pose any substantial threat to these behemoths. IOS and Android are far more mature in their app store and enjoy a huge support from mobile app developers. Rise in the ITES: The personnel of any company is as efficient as the technology that they use. In this era of advanced technology, use of mobility to increase the productivity of the employees is the way forward. Mobile Tools for Sales-force: Mobile devices have become the business tools for most salespeople who want to be at top of all queries without any delay. As a result, there is a huge need for mobility solutions that cater to these employees. Productivity apps to pitch prospective clients, make presentations to existing ones and update opportunities on the go is the need of the hour. Mobility with Security: As the trend of Bring Your Own Devices (BYOD) to work continues to grow, there is a huge challenge in front of mobile app developers to ensure that enterprise data is kept secure. There ought to be compelling security features in the products to ensure that the transition phase to BYOD does not hinder the core data of an enterprise.
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