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The knowledge graph: google's next frontier for search - China Custom Adhesive Label by e55he swrzsnb





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The knowledge graph: google's next frontier for search - China Custom Adhesive Label by
Article Posted: 02/06/2013
Article Views: 54
Articles Written: 2033
Word Count: 545
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The knowledge graph: google's next frontier for search - China Custom Adhesive Label


 
Business,Business News,Business Opportunities
In recent months, Google has been following a strategy it callsputting more wood behind fewer arrows . It involves prioritizing the company's projects, and youdon't have to be paying very close attention to know that itsGoogle+ social network is at the very tippy-top of the list. InJanuary, the company's crown jewel and cash cow — theGoogle search engine — got a major makeover which started to blur the lines between it and and Google+. Social clues may yet make search results radically more relevant,but for now, they still feel like a experiment — and, ofcourse, a reaction to the rise of Facebook — rather than a breakthrough. Maybe even a distraction.Which is why I'm excited about a new technology andconcept which Google is announcing today.

The company calls it the Knowledge Graph , and it has the potential to make search much more useful, rightthis moment. Google says it's been working on populating the KnowledgeGraph for the past two years: Its database now includes half abillion people, places and things, and 3.5 billion attributes andconnections that define them. It's exposing this deeperunderstanding of the world in some new features that are beginningto roll out today — you may not see them immediately —and has wildly ambitious plans to build on them in the future. What sort of things does the Knowledge Graph know about?Google's examples include lighthouses, movie directors,countries, baseball teams, spacecraft and roller coasters, amongmany others. It understands what real-world things fall into thesegroups and some of the basic facts that tie them together as acategory.

It also knows about related subjects. In one of Google's example searches, the Knowledge Graph letsthe search engine understand a lot more about "Frank LloydWright" than the mere fact that it's a string ofeighteen characters that shows up on a lot of web pages. Itunderstands that Wright was an architect who was born on June 8,1867 in Richland Center, WI and who died on April 9, 1959 inPhoenix. It knows that his projects included Fallingwater, theRobie House and Taliesin West. And it knows that he was in the sameprofession as Le Corbusier, Walter Gropius and Frank Gehry.

The Knowledge Graph puts all this information, and more, in a boxthat sits to the right-hand side of the main search results. Itlets you learn a bit about Wright at a glance — and, moreimportant, use your initial search as a starting point to searchfor other topics that relate to him. In the Wright example, the Knowledge Graph box serves as astraightforward mini-profile of the architect. But Google alsothinks that there are instances where it'll enable a moreserendipitous form of learning. In the box for Simpsons creator Matt Groening, for instance, it shows the names of thecartoonist's father, mother and sister — which are,respectively, Homer, Marge and Lisa.

In another form of Knowledge Graph box, shown if you search forsomething that's vague and subject to multipleinterpretations, Google will present several topics, any one ofwhich could be what you were searching for. If you search for"andromeda," for instance, you'll get this:.

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