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Starbucks Target Market and Management by henriette piper





Article Author Biography
Starbucks Target Market and Management by
Article Posted: 02/04/2013
Article Views: 37
Articles Written: 1889
Word Count: 373
Article Votes: 0
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Starbucks Target Market and Management


 
Business
Brewing Battle:Starbucks vs. One the other side of the spectrum you have the small local coffee bars that were around before Starbucks took over the marketplace. The Royal Decameron Panama has over 800 rooms. Go kayaking in the sea or enjoy horse riding and a host of water sports here.

- A?Excellent - XLNTFate - F8For - 4For your information - FYIGreat - GR8Late - L8Later - L8RLots of love/laughs - LolLove - LUVMate - M8Please - PLSPlease call me - PCMQueue/cue - QRate - R8See/sea - CSee you later - CU L8RSpeak - SPKTea - TThanks - THXThank you - THNQTo/too - 2To be - 2BToday - 2DAYTomorrow - 2MOROWant to - WAN2What - WOTWork - WRKWhy - YYou - U------------Happy/Smiley -:-)Angry - :-

Very happy - :-))Confused - %-)Tongue tied - :-&Sad - :-(Saintly - O:-)Laughing - :-DCrying - :'-(Surprised/shocked - :-OScreaming - :-@Kiss - :-*Pig - :@)Clown - *:-)Wink - ;-) There are more SMS shortcuts that could make up a so-called SMS dictionary, but the more words you use the less effective the shortcuts are as people stop understanding what you're actually saying. On the Pacific coast of the country lays Decameron Panama. Get ready to discover untouched reefs and see plenty of marine life. In this case, a short 'vocabulary' is best so everyone knows what is being said.

However Starbucks has a much larger buying power then the local smaller coffee shops giving them a competitive advantage. " (Tancer, 2008)As McDonalds and other chains realize the money in luxury coffee more companies will begin to enter the marketplace. Travelers to Panama come to the country in search of a dream holiday. SMS Abbreviations:Anything - NTHINGAre you OK - RUOK?Are - RAte - 8Be - BBefore - B4Be seeing you - BCNUCutie - QTDate - D8Dinner - DNREasy - EZEh?

On the one hand it offers modern facilities and on the others its décor reflects the rich history of the country. After this initial target market Starbucks has since realized that they could target specific neighborhoods and social classes. These abbreviations are simply the text messaging shortcuts that people use each and every day to make sending SMS messages so much quicker and easier.
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