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Business cards have been used as a way of passing crucial information about a person or company to another individual for decades. Although we are now in the technological age they still form a critical part of many a formal or informal introduction, and are still the first call of many people (especially when they are involved in business of course) when first meeting someone or advertising your service. They are still usually card form, and although they are almost a formality during formal introductions, they still serve as a convenient memory aid. Although there are many varied formats they usually include some of the following. First of all the card holders name and company affiliation (basically where they work) and contact information. Depending on the type of business card and the purpose to which it was designed for this contact information can include address, as well as the likes of telephone number, fax number, and as the internet has taken off e – mail address and website are becoming increasingly common. Business cards were traditionally black text printed on white card. When first being used in the United Kingdom they were very strict rules about the size, format, text size, colour and font, as well as the information they contained. As mentioned before, the humble business card has greatly diversified in nature since its creation. Many companies use them as one of their primary sources of advertising, and the nature of the business cards that they produce reflects this strongly. To set their business cards out from the rest that many people receive daily, colour has become an important aspect of the business card. Many companies have gone as far as patenting the colour that they use for their business cards so that no one else can create a card of the same colour. The company logo is now an important feature of many cards, and this is another way that a certain company can make their business more recognisable. For individuals, there was a time when photos of the card giver were often included, and this is still the case for some cards today (although it is becoming increasingly uncommon). As with paper sizes, the size of business cards typically used varies from country to country, as does the weight of the card used. However, regardless of these differences it seems certain that business cards will still be used as a means of introduction for many years to come. If you have the specialist printers needed to print business cards you are also likely to be set up to do postcard printing.
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business cards, postcard printing,
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