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Whatever the nature of your business, whether you are a sole trader or a large corporate firm, a key element of its survival is the promotion of the company. It is vital to get the word out there about what your company does and why you are the best at what you do. There are hundreds of ways to promote a business, one very important way in which you can make an impact is with a business card. It may sound obvious, but a good business card which stands out can make a huge difference. What must be remembered is that the card is an extension of you. You, are what people are interested in, and if you make a positive memorable impact upon a person you are off to a flying start. If however the card which you hand to someone is bland and indistinctive this could let your company down. If however, the card is unique and impressive it will act as a trigger to remind clients and customers of the charismatic individual they met. When people initially think of a business card, it may conjure the image of a plain white small rectangular card with some fairly standard text on it. Now this is not to say that this is wrong, for some companies this may suit, however there is no rule to say that, that is what a business card must be. Consider what your company does, as this may have huge impact upon the design. For instance; is your company ethos grounded in sustainability? You may choose to use a recyclable material for your business card, and perhaps suggest a second use for it. Is your company a 3D design company? Your card may have fold-out 3D elements. An artist who specialises in woodwork may choose to use timber and engrave details into it. A business card can be and should be as creative as you like. Whatever layout and materials are chosen there are some key pieces of information which a card should hold. The name and job title of the individual handing the cards out; a key factor as said before, you are the important one. A direct telephone number leading straight through to you; make life easy for people when they are trying to give you business. An up to date email address, this is often preferable over a postal address. The company name, webpage and possibly a tagline to clarify what the company does. Finally a key image or company logo; these are often the strongest attention catcher, so ensure they are relevant and of high quality. Check out the variety of options at local printing firms for different layouts and designs for business cards. Cover all your business needs with a range of services available such as postcard printing, stamps and address labels.
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