Ever since the advent of internet, people have been given a lot of choices, so much so that they are now spoilt for choice. Same is the case for ads! In earlier days, there were no ads at all. People used people to advertise their products or their company. Then the newspapers arrived and people used to see the ads on them. Radio and Television were also monumental in spreading the cause for ads. Now ads are displayed on all three media. They are so important they some newspapers like the Times of India depends totally on the revenues generated by ads. But the problem with ads on any of these media is that they were very expensive. For an ad that was just 5*8 cms long on a newspaper, you would have to shell out almost a lakh of money. That is why people were always searching for ways to advertise their products but in a lesser amount of money. This was when the stickers came to the rescue. Not only were they cheap and easily available, but most of all, they were very effective. Unlike the ads on newspapers or magazines or radio and television, stickers on cars had an ultimate advantage of mobility. Thus, in a way they were able to cater to a larger number of people or target audience. Slowly, stickers started to permeate in a lot of sectors including promotional campaigns for companies and their products, in political campaigns and also in promoting a game or making a point in the market. In short stickers with their visual appeal and attractiveness started to be used by many people and helped in creating public awareness. For many companies, it was a boon because it increased the visibility and presence in the market. In fact the business of having bumper stickers has now become a very important part of the market. People have started hiring graphic designers and innovative ad managers in order to increase their stickers’ appeal and also to get better of their competitors. Naturally, because the better your sticker is, the more clients it will ultimately attract! About Author:
I am the author of Fast Printing which is leading company deals in Custom Sticker, Stylish car stickers and Eye catching bumper stickers.
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