Google has got the best of intentions with its Panda update. The goal of the Panda update was to clear searches of all of those spammy content web sites that had started to take control of the searches people were carrying out. You know how often you look for information and find the same badly written article through seven different sites? Google Panda really wants to keep that from occurring. It wants people to be sure that the results they are given through searching are extremely pertinent and not simply somebody who is trying to trick the system into yielding more advertising revenue. That's wonderful and all, but as an online marketer, it is natural that you'll be concerned about the changes that this has wrought throughout the market. Places such as HubPages and Ezine Articles have been hit especially hard, which might have been where a lot of your website traffic was originating from. That doesn't mean, though, that you are guaranteed to become a failure. In reality, now the website traffic you receive is going to be even more highly targeted and interested in what it is you are selling. Naturally, for this to happen you should be able to work with the system. So how could you get this done? Stop stuffing keywords into your articles. It's good to concentrate on a couple of keywords but you should never shove them into your web site content if they don't fit. Frank Kern This is one of the more important rules in content writing--particularly now. Panda has made Google spiders smarter than they have been. They could tell when a keyword is naturally used and when it is actually forced. Update your web site frequently. Posting an article is an excellent way to do this. You could start a blog and update it often. It could be because you are regularly polishing your content. No matter which method you choose, update frequently so that Google crawls your website regularly. Since its Panda update, Google values active websites more than they ever have before. If you let too much time to go between your revisions, you're going to fall in the search rankings. Your content has to be completely unique. Do not use recycled PLR content. You shouldn't use something that you grabbed off of an open source website. Google Panda punishes you very severely for duplicate content -- even if it just seems duplicated. The publishing of used content is a really fantastic way to make sure that Google's bots and spiders don't crawl your site. That won't be good for your bottom line, will it? You want to work as hard as you can to publish and earn backlinks--both inbound and outbound. You want the links to be legally earned and from reliable sites. Making use of directories and traffic funnels won't help you fake your reputation with Google any longer. They are going to investigate source of the link to make certain that it is legit. So earn those backlinks! There are lots of things you can try to help your business and your website be more Panda compliant. A lot of them are just common sense. You know what you hope to find when you do your own queries, be sure your website matches what you are thinking about. If you do this, you will be absolutely ok.
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