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New internet companies spring up at a phenomenal rate and just like any form of new business some are doomed to failure, some will take off and then fizzle out and just a handful will become great successes. To give the new company a chance of success the essential part of the whole business is the platform the website is built upon. When the first websites appeared they were simply a way of advertising goods or services but now that the idea is for purchases to be paid for online it is essential that the correct bespoke ecommerce software is utilised. Just one aspect of this software is the security of payment procedure which was not always in place just a few years ago and led to inevitable fraudulent activity. Security now is virtually fool proof and so much so that if the right procedures are followed the customer is always protected. It is still a pity that a recent survey in Britain revealed that of the people who never have shopped online more than fifty percent said it was because they were uneasy about possible fraud. When launching a new online business it is important to work with an experienced company that will not only design the best possible web pages but will also explain that the webpage is only a small though essential part of E-commerce solutions. There are many sites on the internet where designers will reel off the five or ten most important things you need to know about web design. In these you will read about the essentials such as use of space, colour, typography and other aspects of keeping the viewer engaged. What is not explained is that the web does of course need to look extremely attractive but that is only part of the story with E-commerce. When the customer is led to the point of ordering and paying for the goods some highly sophisticated software comes into action and secure payment is just one part. The sales and order process must send despatch details to ensure the goods are preferably delivered the following day. Adjustments may automatically be made to stock control and perhaps reordering stock from suppliers. Account detail which may involve adjustments to VAT repayments may also be part of the software package. Reimbursement or replacement of goods if they are part of an open returns policy must be automatically catered for. If you are about to start an online business then remember that if it was a High street shop you were opening instead the costs of rent and deposit, advertising in the local press and magazines, the printing of flyers and all the other launch costs are quite huge. Think of this when you want the best online service. It may seem expensive but compared with the high street launch it is just a fraction of the cost and worth as much as you can afford. The more professional the more likely you are of success. For all your E-commerce solutions go to http://www.neotericuk.co.uk/
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