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Promotional apparel involves the usage of clothes in order to inform or create awareness about the existence of a certain company, figure or both. Many celebratory and political figures have used this method of promotion for various purposes. Some use it to inform people or to create hype about certain events or concerts. This form of promotion is effective and cheap. In addition to this, using clothes to attract people is easier as compared to other methods of advertisement simply because everyone wears clothes! Many people, living in different parts of the world may be unaware of certain causes or activities happening around the world for various reasons. Tourists, diplomats and other such people create awareness regarding events and figures when they wear these shirts around the world. This attracts a number of people. Sure, advertising, billboards and giving ads in magazines are effective ways of attracting the masses but not everyone would stop every day to look at a billboard and not everyone has the time to switch on the television (or to buy magazines). Everyone does, however, where clothes and the clothes that we wear is the first thing any person looks at- whether one roams around in pubs, or goes to offices or just sits at home, the clothes we wear are easily noticed by all. So, promotional apparel helps create awareness at a wider level. One person wearing a shirt supporting a cause, figure or company can attract a large number of people. Also, promotional apparel can be used for any cause or purpose. Some companies or NGOs use this method of promotion in order to create awareness about diseases such as AIDS or cancer. Other companies organize events and give away t-shirts or jackets with their logos imprinted on them. Many universities give away clothes (jackets and t-shirts) with their mottos and logos as souvenirs and this helps create a sense of unity amongst the students of the university while at the same time creating awareness on a larger scale around the world. Many people or groups who like to promote a cause use this form of advertisement in order to attract other people to the cause, too. An example is that of companies using clothes to show their stance against terrorism.Similarly, many political parties and figures running in an election use this in order to advertise themselves or their slogans/manifestos (to an extent). People who purchase (unless these are being given away for free) these show their support for these figures and parties, too. Clothes are used by countries to advertise themselves, in a way, too. Many countries use t-shirts by printing their national flags onto these shirts. Often celebratory figures and ordinary individuals can be seen wearing such clothes on the independence day of their countries. To conclude, this form of advertisement is cheap and effective. It can be used for a number of reasons, causes, and agendas and it helps create awareness on a much larger scale as opposed to other methods of advertisement. Develop brand recognition with the widest range of promotional polos, embroidered shirts, logo shirts, logo promotional mugs and many other imprinted items at Intimepromos.com. Tony Masood Intimepromos.com 111 Deerwood Road, Suite 200, San Ramon, CA 94583-4409 Email:tony@intimepromos.com
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